Table 2 Measurement model Construct Item...

Table 2

Measurement model

Construct	Item	Loadings	Cronbach's alpha	Composite reliability	Average variance extracted
Continuous intentions	CI1	0.923	0.923	0.951	0.867
	CI2	0.934
	CI3	0.935
Conversational quality	CQ1	0.911	0.934	0.953	0.836
	CQ2	0.900
	CQ3	0.926
	CQ4	0.919
Effort expectancy	EE1	0.921	0.901	0.938	0.835
	EE2	0.935
	EE3	0.885
Hedonic motivation	ENJ1	0.905	0.954	0.963	0.814
	ENJ2	0.922
	ENJ3	0.916
	ENJ4	0.905
	ENJ5	0.910
	ENJ6	0.855
Facilitating conditions	FC1	0.901	0.902	0.931	0.772
	FC2	0.904
	FC3	0.887
	FC4	0.821
Habit	HS1	0.919	0.910	0.943	0.848
	HS2	0.943
	HS3	0.899
Information quality	IQ1	0.904	0.896	0.929	0.766
	IQ2	0.911
	IQ3	0.910
	IQ4	0.766
Learning value	LV1	0.911	0.917	0.942	0.801
	LV2	0.926
	LV3	0.843
	LV4	0.898
Performance expectancy	PE1	0.891	0.896	0.927	0.762
	PE2	0.882
	PE3	0.875
	PE4	0.842
Personal innovativeness	PI1	0.882	0.882	0.927	0.809
	PI2	0.915
	PI3	0.902
Satisfaction	SAT1	0.908	0.940	0.957	0.848
	SAT2	0.917
	SAT3	0.930
	SAT4	0.929
Social influence	SI1	0.838	0.868	0.919	0.792
	SI2	0.912
	SI3	0.917
System quality	SQ1	0.874	0.909	0.936	0.785
	SQ2	0.907
	SQ3	0.896
	SQ4	0.867
Service quality	SQA1	0.838	0.928	0.943	0.736
	SQA2	0.877
	SQA3	0.841
	SQA4	0.838
	SQA5	0.884
	SQA6	0.866

Construct	Item	Loadings	Cronbach's alpha	Composite reliability	Average variance extracted
Continuous intentions	CI1	0.923	0.923	0.951	0.867
	CI2	0.934
	CI3	0.935
Conversational quality	CQ1	0.911	0.934	0.953	0.836
	CQ2	0.900
	CQ3	0.926
	CQ4	0.919
Effort expectancy	EE1	0.921	0.901	0.938	0.835
	EE2	0.935
	EE3	0.885
Hedonic motivation	ENJ1	0.905	0.954	0.963	0.814
	ENJ2	0.922
	ENJ3	0.916
	ENJ4	0.905
	ENJ5	0.910
	ENJ6	0.855
Facilitating conditions	FC1	0.901	0.902	0.931	0.772
	FC2	0.904
	FC3	0.887
	FC4	0.821
Habit	HS1	0.919	0.910	0.943	0.848
	HS2	0.943
	HS3	0.899
Information quality	IQ1	0.904	0.896	0.929	0.766
	IQ2	0.911
	IQ3	0.910
	IQ4	0.766
Learning value	LV1	0.911	0.917	0.942	0.801
	LV2	0.926
	LV3	0.843
	LV4	0.898
Performance expectancy	PE1	0.891	0.896	0.927	0.762
	PE2	0.882
	PE3	0.875
	PE4	0.842
Personal innovativeness	PI1	0.882	0.882	0.927	0.809
	PI2	0.915
	PI3	0.902
Satisfaction	SAT1	0.908	0.940	0.957	0.848
	SAT2	0.917
	SAT3	0.930
	SAT4	0.929
Social influence	SI1	0.838	0.868	0.919	0.792
	SI2	0.912
	SI3	0.917
System quality	SQ1	0.874	0.909	0.936	0.785
	SQ2	0.907
	SQ3	0.896
	SQ4	0.867
Service quality	SQA1	0.838	0.928	0.943	0.736
	SQA2	0.877
	SQA3	0.841
	SQA4	0.838
	SQA5	0.884
	SQA6	0.866

Source(s): Authors own creation

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