Structural model results
| Relationship | Path coefficient | SD | t-value | p-value | 5.00% | 95.00% | Support |
|---|---|---|---|---|---|---|---|
| H1: Performance expectancy → Continuous intentions | 0.063 | 0.045 | 1.397 | 0.081 | −0.012 | 0.136 | No |
| H2: Effort expectancy → Continuous intentions | −0.065 | 0.058 | 1.109 | 0.134 | −0.162 | 0.029 | No |
| H3: Social influence → Continuous intentions | −0.032 | 0.052 | 0.626 | 0.266 | −0.117 | 0.055 | No |
| H4: Hedonic motivation → Continuous intentions | 0.163 | 0.044 | 3.684 | 0.000 | 0.092 | 0.235 | Yes |
| H5: Learning value → Continuous intentions | 0.056 | 0.055 | 1.013 | 0.156 | −0.032 | 0.148 | No |
| H6: Habit → Continuous intentions | 0.151 | 0.045 | 3.319 | 0.000 | 0.075 | 0.224 | Yes |
| H7: Facilitating conditions → Continuous intentions | 0.112 | 0.067 | 1.654 | 0.049 | 0.004 | 0.225 | Yes |
| H8: Personal innovativeness → Continuous intentions | 0.016 | 0.046 | 0.347 | 0.364 | −0.058 | 0.093 | No |
| H9: System quality → Satisfaction | 0.156 | 0.066 | 2.358 | 0.009 | 0.054 | 0.269 | Yes |
| H10: Information quality → Satisfaction | 0.269 | 0.078 | 3.469 | 0.000 | 0.129 | 0.385 | Yes |
| H11: Service quality → Satisfaction | 0.245 | 0.100 | 2.444 | 0.007 | 0.086 | 0.419 | Yes |
| H12: Conversational quality → Satisfaction | 0.272 | 0.085 | 3.180 | 0.001 | 0.132 | 0.411 | Yes |
| H13: Satisfaction → Continuous intentions | 0.529 | 0.053 | 9.929 | 0.000 | 0.437 | 0.612 | Yes |
| Relationship | Path coefficient | SD | 5.00% | 95.00% | Support | ||
|---|---|---|---|---|---|---|---|
| 0.063 | 0.045 | 1.397 | 0.081 | −0.012 | 0.136 | No | |
| −0.065 | 0.058 | 1.109 | 0.134 | −0.162 | 0.029 | No | |
| −0.032 | 0.052 | 0.626 | 0.266 | −0.117 | 0.055 | No | |
| 0.163 | 0.044 | 3.684 | 0.000 | 0.092 | 0.235 | Yes | |
| 0.056 | 0.055 | 1.013 | 0.156 | −0.032 | 0.148 | No | |
| 0.151 | 0.045 | 3.319 | 0.000 | 0.075 | 0.224 | Yes | |
| 0.112 | 0.067 | 1.654 | 0.049 | 0.004 | 0.225 | Yes | |
| 0.016 | 0.046 | 0.347 | 0.364 | −0.058 | 0.093 | No | |
| 0.156 | 0.066 | 2.358 | 0.009 | 0.054 | 0.269 | Yes | |
| 0.269 | 0.078 | 3.469 | 0.000 | 0.129 | 0.385 | Yes | |
| 0.245 | 0.100 | 2.444 | 0.007 | 0.086 | 0.419 | Yes | |
| 0.272 | 0.085 | 3.180 | 0.001 | 0.132 | 0.411 | Yes | |
| 0.529 | 0.053 | 9.929 | 0.000 | 0.437 | 0.612 | Yes |
Source(s): Authors own creation
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