Table 2. Structural results study 1... | Emerald Publishing

Table 2.

Structural results study 1

Dependent variable	Independent variable		B	BootSE	Lower CI	Upper CI	p-value	t
Brand loyalty	Brand Coolness × CC		0.169	0.065	0.037	0.294	0.012	2.543
	Low Levels (−1SD)		−0.433	0.141	−0.710	−0.156	0.002	−3.075
	Middle	R² = 0.746	−0.181	0.102	−0.381	0.019	0.077	−1.778
	High Levels (+1SD)		0.071	0.143	−0.211	0.353	0.620	0.496
ATB	Mediator (Brand Coolness → ATB → brand Loyalty)	R² = 0.111	0.292	0.099	0.114	0.501
Control variables	Gender		0.051	0.102	−0.1506	0.252	0.620	0.496
Control variables	Age		−0.066	0.046	−0.1571	0.025	0.153	−1.435
Brand loyalty			2.028	0.372	1.2939	2.762	0.000	5.443
Brand coolness			0.536	0.154	0.2321	0.841	0.001	3.472
Direct effect			R	R²	B	BootSE	p-value	t
Brand coolness → Brand loyalty			0.094	0.009	0.289	0.196	0.142	1.474

Dependent variable	Independent variable		B	BootSE	Lower CI	Upper CI	p-value	t
Brand loyalty	Brand Coolness × CC		0.169	0.065	0.037	0.294	0.012	2.543
	Low Levels (−1SD)		−0.433	0.141	−0.710	−0.156	0.002	−3.075
	Middle	R² = 0.746	−0.181	0.102	−0.381	0.019	0.077	−1.778
	High Levels (+1SD)		0.071	0.143	−0.211	0.353	0.620	0.496
ATB	Mediator (Brand Coolness → ATB → brand Loyalty)	R² = 0.111	0.292	0.099	0.114	0.501
Control variables	Gender		0.051	0.102	−0.1506	0.252	0.620	0.496
Control variables	Age		−0.066	0.046	−0.1571	0.025	0.153	−1.435
Brand loyalty			2.028	0.372	1.2939	2.762	0.000	5.443
Brand coolness			0.536	0.154	0.2321	0.841	0.001	3.472
Direct effect			R	R²	B	BootSE	p-value	t
Brand coolness → Brand loyalty			0.094	0.009	0.289	0.196	0.142	1.474

Notes:

*p <0.05; **p < 0.01; ***p < 0.001 SE = standard error; Boot = bootstrap; LL = lower limit; UL = upper limit; CI = confidence interval bootstrap sample size: 20,000; M = mean centered ± SD