Correlations
| A | CR | M | SD | AVE | 1 | 2 | 3 | |
|---|---|---|---|---|---|---|---|---|
| Correlations (study 1) | ||||||||
| 1. Brand Loyalty | 0.937 | 0.951 | 4.826 | 1.505 | 0.765 | – | – | – |
| 2. CC | 0.930 | 0.926 | 4.861 | 1.442 | 0.758 | 0.784*** | – | – |
| 3. ATB | 0.912 | 0.945 | 5.421 | 1.263 | 0.852 | 0.764*** | 0.661*** | – |
| Gender | – | – | – | – | – | 0.201* | −0.198* | −0.258*** |
| Age | – | – | 3.58 | 1.077 | – | −0.099 | −0.120 | 0.009 |
| Correlations (study 2) | ||||||||
| 1. Brand Love | 0.900 | 0.879 | 5.086 | 1.446 | 0.475 | – | 0.651*** | 0.457*** |
| 2. CC | 0.930 | 0.930 | 5.342 | 0.927 | 0.769 | – | – | 0.745*** |
| 3. ATB | 0.950 | 0.867 | 5.858 | 1.284 | 0.686 | – | – | – |
| Gender | – | – | – | – | – | −0.046 | −0.011 | 0.042 |
| Age | – | – | 3.75 | 0.496 | – | 0.131 | 0.201* | 0.184* |
| A | CR | M | SD | AVE | 1 | 2 | 3 | |
|---|---|---|---|---|---|---|---|---|
| 1. Brand Loyalty | 0.937 | 0.951 | 4.826 | 1.505 | 0.765 | – | – | – |
| 2. CC | 0.930 | 0.926 | 4.861 | 1.442 | 0.758 | 0.784 | – | – |
| 3. ATB | 0.912 | 0.945 | 5.421 | 1.263 | 0.852 | 0.764 | 0.661 | – |
| Gender | – | – | – | – | – | 0.201 | −0.198 | −0.258 |
| Age | – | – | 3.58 | 1.077 | – | −0.099 | −0.120 | 0.009 |
| 1. Brand Love | 0.900 | 0.879 | 5.086 | 1.446 | 0.475 | – | 0.651 | 0.457 |
| 2. CC | 0.930 | 0.930 | 5.342 | 0.927 | 0.769 | – | – | 0.745 |
| 3. ATB | 0.950 | 0.867 | 5.858 | 1.284 | 0.686 | – | – | – |
| Gender | – | – | – | – | – | −0.046 | −0.011 | 0.042 |
| Age | – | – | 3.75 | 0.496 | – | 0.131 | 0.201 | 0.184 |
Notes:
*p <0.05; **p < 0.01; ***p < 0.001. A = cronbach’s alpha; CR = composite reliability; M = mean; SD = standard deviation; AVE = average variance extracted
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