Table 3. Measurement model evaluation... | Emerald Publishing

Table 3.

Measurement model evaluation results

	Cα	CR	AVE	EC	GPB	GPQ	GAP	GFE	GCD
Environmental concerns (EC)	0.797	0.868	0.623	0.789
Green perceived benefits (GPB)	0.709	0.787	0.562	0.581	0.750
Green perceived quality (GPQ)	0.771	0.858	0.752	0.561	0.694	0.867
Green awareness price (GAP)	0.733	0.761	0.516	0.568	0.576	0.545	0.718
Green future estimation (GFE)	0.821	0.882	0.651	0.568	0.573	0.554	0.576	0.807
Green consumer decision (GCD)	0.801	0.871	0.628	0.632	0.544	0.539	0.626	0.654	0.793

	Cα	CR	AVE	EC	GPB	GPQ	GAP	GFE	GCD
Environmental concerns (EC)	0.797	0.868	0.623	0.789
Green perceived benefits (GPB)	0.709	0.787	0.562	0.581	0.750
Green perceived quality (GPQ)	0.771	0.858	0.752	0.561	0.694	0.867
Green awareness price (GAP)	0.733	0.761	0.516	0.568	0.576	0.545	0.718
Green future estimation (GFE)	0.821	0.882	0.651	0.568	0.573	0.554	0.576	0.807
Green consumer decision (GCD)	0.801	0.871	0.628	0.632	0.544	0.539	0.626	0.654	0.793

Note:

AVE square root is in italics

Source: Authors’ own creation