Table A1.

Results of factor analysis (EFA and CFA)

 Varimax‐rotated loading factor (F) 
Confirmatory factor loadF1F2F3F4F5F6Communality
Environmental concerns        
EC10.7360.720     0.705
EC20.8320.762     0.741
EC30.8270.726     0.759
EC40.7580.728     0.769
Green perceived benefits        
GPB10.825 0.708    0.702
GPB20.726 0.763    0.800
GPB30.854 0.705    0.729
Green perceived quality        
GPQ1   0.705   0.775
GPQ2   0.764   0.721
Green awareness price        
GAP10.758   0.763  0.739
GAP20.747   0.762  0.759
GAP30.745   0.725  0.745
Green future estimation        
GFE10.790    0.798 0.731
GFE20.789    0.769 0.724
GFE30.838    0.708 0.786
GFE40.810    0.700 0.731
Green consumer decision        
GCD10.847     0.8820.896
GCD20.751     0.8240.811
GCD30.728     0.7920.723
GCD40.837     0.7380.733
Source: Authors’ own creation
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