Table 2

Complexities in DS identified in the previous studies

Type of complexityExamples from previous studies
Structural complexityEstablishing new business ecosystems (Bikfalvi et al., 2013)
Sociopolitical complexityAligning goals with new partners, such as software providers and digital platforms (Kohtamäki et al., 2019b, 2021; Münch et al., 2022; Dalenogare et al., 2023; Peillon and Dubruc, 2019)
Customers’ hesitancy to share data (Peillon and Dubruc, 2019)
Emergent complexityDiverse capabilities and resources for developing digital services (Ardolino et al., 2018; Kanovska and Tomaskova, 2018; Paiola and Gebaur, 2020)
Customers' unpreparedness for DS (Vaittinen and Martinsuo, 2019)

Source(s): Created by authors

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