Interview themes and codes
| Thematic coding | |||
|---|---|---|---|
| Place management | Emotional brand co-creation | ||
| RO | Retail offer | OE | Occupier engagement |
| APP | Appearance | –OEP | Tenant promotions |
| NRO | Non-retail offer | –OER | Reciprocal promotions |
| PM | Place marketing | –OEB | Brand creation |
| DIV | Diversity | –OEO | Occupier’s brand |
| ATT | Attractiveness | –OEE | Occupiers’ equity |
| REC | Recreational space | –OEA | Occupier as ambassador |
| VAS | Vision and strategy | SE | Stakeholder engagement |
| IC | Identity creation | –SC | Stakeholder co-creation |
| SD | Strategic development | SDL | Customer as co-creator of value |
| FD | Footfall and awareness drivers | –SDLW | Customer research |
| NAP | Networks and partnership with council | –SDLI | Customer influencers |
| –CPE | Contributing to positive place experience | ||
| Thematic coding | |||
|---|---|---|---|
| Place management | Emotional brand co-creation | ||
| RO | Retail offer | OE | Occupier engagement |
| APP | Appearance | –OEP | Tenant promotions |
| NRO | Non-retail offer | –OER | Reciprocal promotions |
| PM | Place marketing | –OEB | Brand creation |
| DIV | Diversity | –OEO | Occupier’s brand |
| ATT | Attractiveness | –OEE | Occupiers’ equity |
| REC | Recreational space | –OEA | Occupier as ambassador |
| VAS | Vision and strategy | SE | Stakeholder engagement |
| IC | Identity creation | –SC | Stakeholder co-creation |
| SD | Strategic development | SDL | Customer as co-creator of value |
| FD | Footfall and awareness drivers | –SDLW | Customer research |
| NAP | Networks and partnership with council | –SDLI | Customer influencers |
| –CPE | Contributing to positive place experience | ||