Boutique, unusual shops, compared to Oxford Street’s generic high-street retailers

Mainly jewellery and fashion

A few rubbish bags waiting to be cleared but generally clean

Lots of Christmas decorations, poster sites, etc implying strong management

Stronger leisure (food and beverage) offer than retail, including “on-trend” operators such as Homeslice and Patty & Bun

Some on James Street – the outer fringes of SCP, which are less branded than the centre, therefore weaker association

But strong Al Fresco dining offer in the piazza

Mixed branding, colours, typeface, style, etc.

Eye-catching but does not say much about the brand values and identity

Marketed as “independent”, “boutique” but only 23% are genuine independents (i.e. single branch)

Shops appear to be good quality

Mainly high-end fashion, jewellers and services in the centre with F&B in the piazza and along the outskirts

No convenience retail, although this is nearby on Oxford Street

Based on what was visually accessible – column and bollard artwork, Christmas lights and general colour scheme etc. – attractive but mixed branding and not unique in London

Red clock on Oxford Street, and Gees Court entrance, create unique signage and welcome

A lot of empty units – with mixed branding on vinyl

One central piazza, used for events, decorations and other animation

Good for al fresco dining and a quiet space in Central London

Magical “discovery” of the piazza

Piazza includes public toilets and benches which are footfall drivers