Results of measurement model (overall model)
| Constructs | Items | Loading | CA | CR | AVE |
|---|---|---|---|---|---|
| Functional value (FNV) (Talwar et al., 2020) | 0.854 | 0.856 | 0.774 | ||
| FNV1: FDA charges an affordable price | 0.883 | ||||
| FNV2: FDA is valuable for my money | 0.896 | ||||
| FNV3: FDA consistently offers various benefits, such as convenience or variety of menus | 0.860 | ||||
| Social value (SCV) (Choe and Kim, 2019; Talwar et al., 2020) | 0.930 | 0.931 | 0.744 | ||
| SCV1: Using FDA enhances my self-concept to others | 0.824 | ||||
| SCV2: Using FDA helps me gain social acceptance | 0.907 | ||||
| SCV3: Using FDA helps create a positive impression on other people | 0.907 | ||||
| SCV4: Using FDA helps you stand out of your peers | 0.905 | ||||
| SCV5: Using FDA enables me to demonstrate my online food ordering experiences to others | 0.756 | ||||
| SCV6: I have a feeling of having social status when consuming food purchased from well-known FDAs | 0.867 | ||||
| Emotional value (EMV) (Huang et al., 2017; Xu et al., 2020) | 0.894 | 0.898 | 0.614 | ||
| EMV1: I feel happy while using the FDA | 0.816 | ||||
| EMV2: I feel pleased with using the FDA | 0.817 | ||||
| EMV3: I feel satisfied with using the FDA | 0.749 | ||||
| EMV4: I feel excited when I indulge in using the FDA | 0.662 | ||||
| EMV5: I feel energetic when using the FDA | 0.837 | ||||
| EMV6: I feel free when using the FDA. | 0.831 | ||||
| EMV7: I seem to have control over the FDA | 0.758 | ||||
| Conditional value (CDV) (Talwar et al., 2020; Kaur et al., 2021; Tandon et al., 2021) | 0.852 | 0.854 | 0.630 | ||
| CDV1: I would use FDA more frequently if FDA providers reduce the delivery fees | 0.818 | ||||
| CDV2: I would use FDA more frequently if FDA providers offer free-of-charge delivery | 0.812 | ||||
| CDV3: I would use FDA more frequently if better promotional incentives were given | 0.799 | ||||
| CDV4: I would use FDA more frequently if FDA providers shortened the delivery time | 0.716 | ||||
| CDV5: I would use FDA more frequently if more of my favorite restaurants joined these platforms | 0.817 | ||||
| Epistemic value (EPV) (Candan et al., 2013; Johnson et al., 2018; Rungruangjit, 2020) | 0.815 | 0.818 | 0.645 | ||
| EPV1: I use FDA for ordering food to provide me with novelty | 0.797 | ||||
| EPV2: I use FDA for ordering food to have a unique experience totally different from eating at a restaurant | 0.859 | ||||
| EPV3: All my friends are making use of FDAs | 0.833 | ||||
| EPV4: I have seen advertisement about FDAs | 0.718 | ||||
| Continued usage intentions (CUI) (Venkatesh et al., 2012; Zhao and Bacao, 2020) | 0.879 | 0.880 | 0.734 | ||
| CUI1: I intend to return to my favorite FDA again | 0.811 | ||||
| CU2I: I plan to continue using my favorite FDA frequently | 0.902 | ||||
| CUI3: I will always try to use FDA in my daily routine | 0.836 | ||||
| CUI4: I intend to continue using my favorite FDA in the future | 0.875 | ||||
| Constructs | Items | Loading | CA | CR | AVE |
|---|---|---|---|---|---|
| Functional value (FNV) ( | 0.854 | 0.856 | 0.774 | ||
| FNV1: FDA charges an affordable price | 0.883 | ||||
| FNV2: FDA is valuable for my money | 0.896 | ||||
| FNV3: FDA consistently offers various benefits, such as convenience or variety of menus | 0.860 | ||||
| Social value (SCV) ( | 0.930 | 0.931 | 0.744 | ||
| SCV1: Using FDA enhances my self-concept to others | 0.824 | ||||
| SCV2: Using FDA helps me gain social acceptance | 0.907 | ||||
| SCV3: Using FDA helps create a positive impression on other people | 0.907 | ||||
| SCV4: Using FDA helps you stand out of your peers | 0.905 | ||||
| SCV5: Using FDA enables me to demonstrate my online food ordering experiences to others | 0.756 | ||||
| SCV6: I have a feeling of having social status when consuming food purchased from well-known FDAs | 0.867 | ||||
| Emotional value (EMV) ( | 0.894 | 0.898 | 0.614 | ||
| EMV1: I feel happy while using the FDA | 0.816 | ||||
| EMV2: I feel pleased with using the FDA | 0.817 | ||||
| EMV3: I feel satisfied with using the FDA | 0.749 | ||||
| EMV4: I feel excited when I indulge in using the FDA | 0.662 | ||||
| EMV5: I feel energetic when using the FDA | 0.837 | ||||
| EMV6: I feel free when using the FDA. | 0.831 | ||||
| EMV7: I seem to have control over the FDA | 0.758 | ||||
| Conditional value (CDV) ( | 0.852 | 0.854 | 0.630 | ||
| CDV1: I would use FDA more frequently if FDA providers reduce the delivery fees | 0.818 | ||||
| CDV2: I would use FDA more frequently if FDA providers offer free-of-charge delivery | 0.812 | ||||
| CDV3: I would use FDA more frequently if better promotional incentives were given | 0.799 | ||||
| CDV4: I would use FDA more frequently if FDA providers shortened the delivery time | 0.716 | ||||
| CDV5: I would use FDA more frequently if more of my favorite restaurants joined these platforms | 0.817 | ||||
| Epistemic value (EPV) ( | 0.815 | 0.818 | 0.645 | ||
| EPV1: I use FDA for ordering food to provide me with novelty | 0.797 | ||||
| EPV2: I use FDA for ordering food to have a unique experience totally different from eating at a restaurant | 0.859 | ||||
| EPV3: All my friends are making use of FDAs | 0.833 | ||||
| EPV4: I have seen advertisement about FDAs | 0.718 | ||||
| Continued usage intentions (CUI) ( | 0.879 | 0.880 | 0.734 | ||
| CUI1: I intend to return to my favorite FDA again | 0.811 | ||||
| CU2I: I plan to continue using my favorite FDA frequently | 0.902 | ||||
| CUI3: I will always try to use FDA in my daily routine | 0.836 | ||||
| CUI4: I intend to continue using my favorite FDA in the future | 0.875 | ||||
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