Comparing the companies’ naming strategies in the three destinations
| City | Bogota | Cartagena | Santa Marta | |||
|---|---|---|---|---|---|---|
| Analyzed criteria | Qty | % | Qty | % | Qty | % |
| General information about the sample | ||||||
| Sample size (number of companies) | 1,021 | 340 | 264 | |||
| Total word count of the sample | 2,520 | 963 | 776 | |||
| Company names in a foreign language (4) | 326 | 31.9 | 125 | 36.8 | 35 | 13.3 |
| Self-referencing terms in the sample (1) | 917 | 36.4 | 289 | 30 | 133 | 17.2 |
| Vocative forms in the sample (5) | 41 | 4 | 27 | 7.9 | 38 | 14.4 |
| Tourism typologies in the companies’ names (2) | ||||||
| Niche tourism | 72 | 7.1 | 50 | 14.7 | 42 | 15.9 |
| Sun and sand tourism | 20 | 2.0 | 25 | 7.4 | 30 | 11.4 |
| Cultural/ethnical tourism | 13 | 1.3 | 26 | 7.7 | 14 | 5.3 |
| Nature-based tourism | 44 | 4.3 | 13 | 3.8 | 27 | 10.2 |
| Toponyms in the companies’ names (3) | ||||||
| Explicitly naming the destination | 42 | 4.1 | 91 | 26.8 | 14 | 5.3 |
| Implicit and sub-local place denominations | 10 | 0.9 | 13 | 3.8 | 47 | 17.8 |
| Supra-local place names: Andes, Caribbean… | 2 | 0.2 | 15 | 4.4 | 19 | 7.2 |
| National name: Colombia | 161 | 15.8 | 25 | 7.4 | 26 | 9.8 |
| Supra-national name: America(s) | 10 | 0.9 | 1 | 0.3 | 2 | 0.7 |
| No strategy names (6) | 502 | 49.2 | 134 | 39.4 | 109 | 41.3 |
| City | Bogota | Cartagena | Santa Marta | |||
|---|---|---|---|---|---|---|
| Analyzed criteria | Qty | % | Qty | % | Qty | % |
| Sample size (number of companies) | 1,021 | 340 | 264 | |||
| Total word count of the sample | 2,520 | 963 | 776 | |||
| Niche tourism | 72 | 7.1 | 50 | 14.7 | 42 | 15.9 |
| Sun and sand tourism | 20 | 2.0 | 25 | 7.4 | 30 | 11.4 |
| Cultural/ethnical tourism | 13 | 1.3 | 26 | 7.7 | 14 | 5.3 |
| Nature-based tourism | 44 | 4.3 | 13 | 3.8 | 27 | 10.2 |
| Explicitly naming the destination | 42 | 4.1 | 91 | 26.8 | 14 | 5.3 |
| Implicit and sub-local place denominations | 10 | 0.9 | 13 | 3.8 | 47 | 17.8 |
| Supra-local place names: Andes, Caribbean… | 2 | 0.2 | 15 | 4.4 | 19 | 7.2 |
| National name: Colombia | 161 | 15.8 | 25 | 7.4 | 26 | 9.8 |
| Supra-national name: America(s) | 10 | 0.9 | 1 | 0.3 | 2 | 0.7 |
| 502 | 49.2 | 134 | 39.4 | 109 | 41.3 | |
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