Summarizing the destinations’ features and the results
| Feature → City ↓ | Destination branding strategies | Types of business operations | Company naming strategies | |||
|---|---|---|---|---|---|---|
| General vs specialised | Major assets | Type of DMO | No-strategy vs market strategy | Belonging vs uniqueness | ||
| Bogota | General | Business tourism assets | Public | Organizational (non-final) | No-strategy | (Undefined) |
| Cartagena | Specialised | Cultural tourism assets | Public- private | Operational (final) | Market strategy | Uniqueness |
| Santa Marta | General | Nature tourism assets | Public | Operational (final) | No-strategy | Uniqueness |
| Feature → | ||||||
|---|---|---|---|---|---|---|
| General | Business tourism | Public | Organizational | No-strategy | (Undefined) | |
| Specialised | Cultural tourism | Public- | Operational (final) | Market strategy | Uniqueness | |
| General | Nature tourism | Public | Operational (final) | No-strategy | Uniqueness | |
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.