Table 2 Four stakeholder types Text... | Emerald Publishing

Table 2

Four stakeholder types

Text passage	Category	Main category
They believe global warming is not happening, human-caused, or a threat, and most endorse conspiracy theories (e.g. “global warming is a hoax”)	Not believing in global warming	Science Deniers
They reject the reality of climate change	Rejecting reality of climate change
Although the majority of people take these robust results of scientific inquiry for granted, science deniers publicly oppose these results	Rejecting scientific results
Finally, several respondents doubted the reliability of climate science (e.g. “unscientific theory”)	Doubting reliability of scientific results
They argued that nobody needed to worry about global warming, for it was all nothing but “junk science”	Denying science
They think human-caused global warming is happening […] but impacts are still distant in time and space and not a serious risk	Doubts about climate impacts	Adaptation Skeptics
They are less supportive of government action to reduce climate change	No support for adaptation/mitigation measures
people believe that it is prudent to “wait and see” whether a potential environmental risk will actually cause harm	Doubts about consequences of climate change
They are uncertain about the causes and consequences of climate change means potentially costly actions to address the risks should be deferred	Defer costly adaptation/mitigation actions
When science conflicts with “common sense” people are unlikely to favor or adopt policies consistent with science	No support for science-driven policies
Emerging green market brings many opportunities in different fields	Positive effects of sustainable turn	Whitewashers
Properly designed environmental standards can trigger innovations that lower the total cost of a product	Lower production costs for environmental-friendly products
Sustainable development is a far more inclusive guide for happiness when compared with isolated concepts such as income, employment and economic freedom	Sustainable development as guide for happiness
Creating green jobs has come to be seen as a possible solution for creating new jobs, while the green economy has come to be seen as a solution to climate change, environmental degradation and poverty growth	Green jobs and economy as solutions to climate change
[…] tendency to communicate only the […] “sunshine perspective” of sustainability —i.e. to tell a story that focuses only on the positive aspects and impacts of sustainability	Focus only on positive side of a sustainable turn
They are convinced global warming is happening, human-caused, an urgent threat and strongly support climate policies	Urgency of anthropogenic climate change	World Saviors
They are already highly engaged, seek to motivate activism and eager to know what individual and collective actions they can take to help reduce global warming	Need for action to reduce global warming
They are willing to abstain from longer car or plane journeys. They are willing to give up certain living conveniences to do something about climate change	Accept restricting measures
Individuals that commits crimes of economic sabotage in defense of the environment or to direct changes in environmental policy	Defending the environment at any cost

Text passage	Category	Main category
They believe global warming is not happening, human-caused, or a threat, and most endorse conspiracy theories (e.g. “global warming is a hoax”)	Not believing in global warming	Science Deniers
They reject the reality of climate change	Rejecting reality of climate change
Although the majority of people take these robust results of scientific inquiry for granted, science deniers publicly oppose these results	Rejecting scientific results
Finally, several respondents doubted the reliability of climate science (e.g. “unscientific theory”)	Doubting reliability of scientific results
They argued that nobody needed to worry about global warming, for it was all nothing but “junk science”	Denying science
They think human-caused global warming is happening […] but impacts are still distant in time and space and not a serious risk	Doubts about climate impacts	Adaptation Skeptics
They are less supportive of government action to reduce climate change	No support for adaptation/mitigation measures
people believe that it is prudent to “wait and see” whether a potential environmental risk will actually cause harm	Doubts about consequences of climate change
They are uncertain about the causes and consequences of climate change means potentially costly actions to address the risks should be deferred	Defer costly adaptation/mitigation actions
When science conflicts with “common sense” people are unlikely to favor or adopt policies consistent with science	No support for science-driven policies
Emerging green market brings many opportunities in different fields	Positive effects of sustainable turn	Whitewashers
Properly designed environmental standards can trigger innovations that lower the total cost of a product	Lower production costs for environmental-friendly products
Sustainable development is a far more inclusive guide for happiness when compared with isolated concepts such as income, employment and economic freedom	Sustainable development as guide for happiness
Creating green jobs has come to be seen as a possible solution for creating new jobs, while the green economy has come to be seen as a solution to climate change, environmental degradation and poverty growth	Green jobs and economy as solutions to climate change
[…] tendency to communicate only the […] “sunshine perspective” of sustainability —i.e. to tell a story that focuses only on the positive aspects and impacts of sustainability	Focus only on positive side of a sustainable turn
They are convinced global warming is happening, human-caused, an urgent threat and strongly support climate policies	Urgency of anthropogenic climate change	World Saviors
They are already highly engaged, seek to motivate activism and eager to know what individual and collective actions they can take to help reduce global warming	Need for action to reduce global warming
They are willing to abstain from longer car or plane journeys. They are willing to give up certain living conveniences to do something about climate change	Accept restricting measures
Individuals that commits crimes of economic sabotage in defense of the environment or to direct changes in environmental policy	Defending the environment at any cost

Source(s): Authors’ own creation