World saviors
| World saviors | ||
|---|---|---|
| Text passage | Category | Main category |
| […] championing issues like the preservation of ecosystems against industrial developments | Advocate for environmental preservation | Characteristics of WS |
| Climate change affects mental health by triggering emotional distress, with some individuals deeply affected by grief, loss and frustration | Climate change triggers emotional distress | |
| […] protest are often theatrical and disruptive forms of nonviolent protest and civil disobedience | Theatrical protest and civil disobedience | |
| [They] believe that government's failure to act swiftly to curtail environmental harms is itself criminal | Governmental non-action is criminal | |
| These movements challenge the boundary between state and society, they promote the creation of certain values and identities rather than material interests, and they often engage in methods and tactics which are more ‘radical’ than those of other civil society groups | Mora radical than other civil society groups | |
| […] often do not respect the opinions of those who are opposed to them [and] see issues in black and white and are resistant to opinions and facts that do not fit their world view | Refute opposite opinions | |
| […] anger is a potentially political emotion through which protesters ascribe guilt to power-holders, accusing them of abusing their positions of power | Use of anger to attribute guilt | |
| There is also an increasing […] trend in high profile aggressive and violent action by some “extremist” environmental activism groups | “Extremist” activism | |
| Messages invoking guilt were likely to invoke self-protection rather than encourage action | Problems of using guilt appeals | Limitations of existing approaches |
| While all negative emotions are unpleasant, their degree of activation differs. […] less activating emotions lead to disengagement from a perceived threat, while more activating emotions predict behavioral attempts to lessen the threat, either by approaching or avoiding the situation | Effect of negative emotions depending on activation degree | |
| The danger-alerting capacity of fear is embraced “internally”, but rejected as an effective emotion in mobilization | Fear not effective for mobilization | |
| Anger is a powerful driver of activism but can also cause activist burnout and internal conflicts, and thereby contribute to movement decline | Problems of using anger appeals | |
| Negative emotions appeals are demonstrated to be the antithesis of useful when attempting to motivate compliance | Negative emotional appeals don't motivate compliance | |
| Shame appeals were generally thought of in a negative light and as an ineffective method for motivating people to do the right thing | Problems of using shame appeals | |
| some highly emotionally charged messages resulted in emotional trauma leading to “escape” from the message rather than engagement with, and intention to act as a result of, the message. Self-protection was most likely to be evoked in situations with the most empathy and close relationship with the issue at hand | Problems of highly emotional messages | |
| moralizing climate change can motivate individuals while at the same time defensively lead them to avoid solving the problem | Problems with moralization | |
| Selling compliance to the unwilling requires some innovative packaging | New ways of communicating compliance | Suggested communication strategies |
| […] encourage compliance by using message appeals (in this context not simply message framing) to link the socially desired behavior to something that is of value to the individual. These appeals must be packaged or presented in a way that enables the individual to see the direct benefit (value) of their action | Link behavior to personal value | |
| empathy, as an outcome of negative emotions such as fear, increases the likelihood of helping others | Evoke empathy | |
| Moral motivation includes the motivation to engage in social action based on personal values and/or collective ideologies | Appeal to moral motivation | |
| During moral panics, a social problem comes to be (re)defined as something that needs to be dealt with before it is too late | Evoke “moral panic” | |
| World saviors | ||
|---|---|---|
| Text passage | Category | Main category |
| […] championing issues like the preservation of ecosystems against industrial developments | Advocate for environmental preservation | |
| Climate change affects mental health by triggering emotional distress, with some individuals deeply affected by grief, loss and frustration | Climate change triggers emotional distress | |
| […] protest are often theatrical and disruptive forms of nonviolent protest and civil disobedience | Theatrical protest and civil disobedience | |
| [They] believe that government's failure to act swiftly to curtail environmental harms is itself criminal | Governmental non-action is criminal | |
| These movements challenge the boundary between state and society, they promote the creation of certain values and identities rather than material interests, and they often engage in methods and tactics which are more ‘radical’ than those of other civil society groups | Mora radical than other civil society groups | |
| […] often do not respect the opinions of those who are opposed to them [and] see issues in black and white and are resistant to opinions and facts that do not fit their world view | Refute opposite opinions | |
| […] anger is a potentially political emotion through which protesters ascribe guilt to power-holders, accusing them of abusing their positions of power | Use of anger to attribute guilt | |
| There is also an increasing […] trend in high profile aggressive and violent action by some “extremist” environmental activism groups | “Extremist” activism | |
| Messages invoking guilt were likely to invoke self-protection rather than encourage action | Problems of using guilt appeals | |
| While all negative emotions are unpleasant, their degree of activation differs. […] less activating emotions lead to disengagement from a perceived threat, while more activating emotions predict behavioral attempts to lessen the threat, either by approaching or avoiding the situation | Effect of negative emotions depending on activation degree | |
| The danger-alerting capacity of fear is embraced “internally”, but rejected as an effective emotion in mobilization | Fear not effective for mobilization | |
| Anger is a powerful driver of activism but can also cause activist burnout and internal conflicts, and thereby contribute to movement decline | Problems of using anger appeals | |
| Negative emotions appeals are demonstrated to be the antithesis of useful when attempting to motivate compliance | Negative emotional appeals don't motivate compliance | |
| Shame appeals were generally thought of in a negative light and as an ineffective method for motivating people to do the right thing | Problems of using shame appeals | |
| some highly emotionally charged messages resulted in emotional trauma leading to “escape” from the message rather than engagement with, and intention to act as a result of, the message. Self-protection was most likely to be evoked in situations with the most empathy and close relationship with the issue at hand | Problems of highly emotional messages | |
| moralizing climate change can motivate individuals while at the same time defensively lead them to avoid solving the problem | Problems with moralization | |
| Selling compliance to the unwilling requires some innovative packaging | New ways of communicating compliance | |
| […] encourage compliance by using message appeals (in this context not simply message framing) to link the socially desired behavior to something that is of value to the individual. These appeals must be packaged or presented in a way that enables the individual to see the direct benefit (value) of their action | Link behavior to personal value | |
| empathy, as an outcome of negative emotions such as fear, increases the likelihood of helping others | Evoke empathy | |
| Moral motivation includes the motivation to engage in social action based on personal values and/or collective ideologies | Appeal to moral motivation | |
| During moral panics, a social problem comes to be (re)defined as something that needs to be dealt with before it is too late | Evoke “moral panic” | |
Source(s): Authors’ own creation
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