Definition and measurement of variables used in Equation (1)
| Variables | Description | Measurement |
|---|---|---|
| AWNj | The CUC member's awareness of governance mechanism and principles, whereas
| An ordinal scale from 1–5 (low to high level of awareness) |
| GD | Members' gender | 1 = Male, 0 = Female |
| AGE | Members' age | 1 = Age ≤ 25–35 years old 2 = Age 36–45 years old 3 = Age 46–55 years old 4 = Age 56–65 years old 5 = Over 65 years old |
| MRS | Marital status | 1 = Marriage, 0 = otherwise |
| EDU | Members' education level | 1 = No bachelor degree; 0 = otherwise |
| OCCU | Members' occupation | 1 = Government officer 2 = Private company officer 3 = Self-employed, farmer and labourer 4 = Retired and unemployed 5 = Others |
| INC | Members' monthly income | 1 = Below 10,000–30,000 Baht 2 = 30,001–60,000 Baht 3 = 60,001–90,000 Baht 4 = More than 90,000 Baht |
| LENGTHMEM | Length of membership | Years |
| KNOW | Member's knowledge in cooperative philosophy, mission, principle, regulation and the CUC practices | 5-point Likert scale |
| ATTI | Member's attitude toward Thai CUCs | |
| BELIEVE | Member's beliefs about CUCs | |
| PERCEP | Member's perception on managing and organising CUCs, including
| |
| SIZECUC | CUC Size | 1 = Very large, 2 = Large, 3 = Medium |
| TYPECUC | CUC type | 1 = Rural type, 2 = Urban type, 3 = Educational type, 4 = Factory workplace |
| Variables | Description | Measurement |
|---|---|---|
| AWNj | The CUC member's awareness of governance mechanism and principles, whereas AWN1 is overall of CUC governance AWN2 is governance mechanism AWN3 is the rule of law AWN4 is morality AWN5 is transparency AWN6 is participation AWN7 is responsibility and accountability AWN8 is cost-effectiveness | An ordinal scale from 1–5 (low to high level of awareness) |
| GD | Members' gender | 1 = Male, 0 = Female |
| AGE | Members' age | 1 = Age ≤ 25–35 years old |
| MRS | Marital status | 1 = Marriage, 0 = otherwise |
| EDU | Members' education level | 1 = No bachelor degree; 0 = otherwise |
| OCCU | Members' occupation | 1 = Government officer |
| INC | Members' monthly income | 1 = Below 10,000–30,000 Baht |
| LENGTHMEM | Length of membership | Years |
| KNOW | Member's knowledge in cooperative philosophy, mission, principle, regulation and the CUC practices | 5-point Likert scale |
| ATTI | Member's attitude toward Thai CUCs | |
| BELIEVE | Member's beliefs about CUCs | |
| PERCEP | Member's perception on managing and organising CUCs, including Marketing and Business (MRK_BS) Management (MGT) Customer Services (CUS_SER) Member Commitment (MEM_COMMIT) Competitive Environment (ENVIRM) Public Interest and Involvement (PUBL) Causal Connections (CONNECT) | |
| SIZECUC | CUC Size | 1 = Very large, 2 = Large, 3 = Medium |
| TYPECUC | CUC type | 1 = Rural type, 2 = Urban type, 3 = Educational type, 4 = Factory workplace |
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