Table A1

Definition and measurement of variables used in Equation (1)

VariablesDescriptionMeasurement
AWNjThe CUC member's awareness of governance mechanism and principles, whereas
  • AWN1 is overall of CUC governance

  • AWN2 is governance mechanism

  • AWN3 is the rule of law

  • AWN4 is morality

  • AWN5 is transparency

  • AWN6 is participation

  • AWN7 is responsibility and accountability

  • AWN8 is cost-effectiveness

An ordinal scale from 1–5 (low to high level of awareness)
GDMembers' gender1 = Male, 0 = Female
AGEMembers' age1 = Age ≤ 25–35 years old
2 = Age 36–45 years old
3 = Age 46–55 years old
4 = Age 56–65 years old
5 = Over 65 years old
MRSMarital status1 = Marriage, 0 = otherwise
EDUMembers' education level1 = No bachelor degree; 0 = otherwise
OCCUMembers' occupation1 = Government officer
2 = Private company officer
3 = Self-employed, farmer and labourer
4 = Retired and unemployed
5 = Others
INCMembers' monthly income1 = Below 10,000–30,000 Baht
2 = 30,001–60,000 Baht
3 = 60,001–90,000 Baht
4 = More than 90,000 Baht
LENGTHMEMLength of membershipYears
KNOWMember's knowledge in cooperative philosophy, mission, principle, regulation and the CUC practices5-point Likert scale
ATTIMember's attitude toward Thai CUCs
BELIEVEMember's beliefs about CUCs
PERCEPMember's perception on managing and organising CUCs, including
  • -

    Marketing and Business (MRK_BS)

  • -

    Management (MGT)

  • -

    Customer Services (CUS_SER)

  • -

    Member Commitment (MEM_COMMIT)

  • -

    Competitive Environment (ENVIRM)

  • -

    Public Interest and Involvement (PUBL)

  • -

    Causal Connections (CONNECT)

SIZECUCCUC Size1 = Very large, 2 = Large, 3 = Medium
TYPECUCCUC type1 = Rural type, 2 = Urban type, 3 = Educational type, 4 = Factory workplace

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