Table 1 Factor analysis with varimax...

Table 1

Factor analysis with varimax rotation on undergraduate students' motivations of choosing an HTM program in either China, Korea or Taiwan (N = 1592)

Motivational items	Factor loadings	Communalities	Means	SD
Domain 1: Job opportunity (eigen value = 5.90; variance = 28.1; reliability alpha = 0.73)
I believe that the percentage of employment is higher after graduation	0.78	0.65	4.43	1.38
I believe that there are a variety of job opportunities	0.72	0.6	4.63	1.45
I believe that the level of salary is high in this field	0.7	0.57	3.97	1.38
Compared to other fields, this field provides me with an opportunity to be promoted	0.48	0.57	3.75	1.41
I believe that this field has a growing potential	0.41	0.5	5.81	1.26
Domain 2: Interest in the practical aspects (eigenvalue = 1.82; variance = 8.7; reliability alpha = 0.70)
I believe that this field is practical rather than theoretical	0.86	0.52	5.36	1.5
I have more interest in this field, compared to others	0.81	0.69	5.25	1.57
This field suits my aptitude	0.8	0.68	4.91	1.57
I like to serve others	0.47	0.48	5.06	1.55
Domain 3: Scholastic achievement (eigenvalue = 1.55; variance = 7.4; reliability alpha = 0.73
I would like to a theoretical expert in this field	0.86	0.76	3.62	1.55
I would like to be an excellent scholar in this field	0.81	0.77	4	1.65
I would like to study more in this field	0.6	0.68	5.25	1.64
Compared to other fields, it is easier to get a professorship in this field	0.47	0.6	3.11	1.38
Domain 4: Apparent attraction (eigenvalue = 1.39; variance = 6.6; reliability alpha = 0.70)
Scenes or pictures of the hospitality industry appearing in movie or TV look attractive	0.7	0.65	4.85	1.91
Working in this field apparently looks good	0.69	0.61	4.65	1.49
Jobs in this field look attractive	0.65	0.57	4.66	1.46
Domain 5: Interest in a foreign country (eigenvalue = 1.30; variance 6.2; reliability alpha = 0.71)
Compared to other fields of study, I believe there is a higher opportunity to interact with more foreigners and foreign cultures	0.83	0.78	5.45	1.43
I believe that I can have the opportunity to take more overseas business trips or meetings in foreign countries	0.8	0.74	5.16	1.48
I like foreign languages	0.49	0.46	4.59	1.74
Domain 6: Ease in studying (eigenvalue = 1.10; variance 5.2; reliability alpha 0.69)
Compared to other fields, it is easier to study in this field	0.78	0.68	4	1.65
My score for university entrance exam qualified me for this major	0.56	0.51	3.8	1.85

Motivational items	Factor loadings	Communalities	Means	SD
Domain 1: Job opportunity (eigen value = 5.90; variance = 28.1; reliability alpha = 0.73)
I believe that the percentage of employment is higher after graduation	0.78	0.65	4.43	1.38
I believe that there are a variety of job opportunities	0.72	0.6	4.63	1.45
I believe that the level of salary is high in this field	0.7	0.57	3.97	1.38
Compared to other fields, this field provides me with an opportunity to be promoted	0.48	0.57	3.75	1.41
I believe that this field has a growing potential	0.41	0.5	5.81	1.26
Domain 2: Interest in the practical aspects (eigenvalue = 1.82; variance = 8.7; reliability alpha = 0.70)
I believe that this field is practical rather than theoretical	0.86	0.52	5.36	1.5
I have more interest in this field, compared to others	0.81	0.69	5.25	1.57
This field suits my aptitude	0.8	0.68	4.91	1.57
I like to serve others	0.47	0.48	5.06	1.55
Domain 3: Scholastic achievement (eigenvalue = 1.55; variance = 7.4; reliability alpha = 0.73
I would like to a theoretical expert in this field	0.86	0.76	3.62	1.55
I would like to be an excellent scholar in this field	0.81	0.77	4	1.65
I would like to study more in this field	0.6	0.68	5.25	1.64
Compared to other fields, it is easier to get a professorship in this field	0.47	0.6	3.11	1.38
Domain 4: Apparent attraction (eigenvalue = 1.39; variance = 6.6; reliability alpha = 0.70)
Scenes or pictures of the hospitality industry appearing in movie or TV look attractive	0.7	0.65	4.85	1.91
Working in this field apparently looks good	0.69	0.61	4.65	1.49
Jobs in this field look attractive	0.65	0.57	4.66	1.46
Domain 5: Interest in a foreign country (eigenvalue = 1.30; variance 6.2; reliability alpha = 0.71)
Compared to other fields of study, I believe there is a higher opportunity to interact with more foreigners and foreign cultures	0.83	0.78	5.45	1.43
I believe that I can have the opportunity to take more overseas business trips or meetings in foreign countries	0.8	0.74	5.16	1.48
I like foreign languages	0.49	0.46	4.59	1.74
Domain 6: Ease in studying (eigenvalue = 1.10; variance 5.2; reliability alpha 0.69)
Compared to other fields, it is easier to study in this field	0.78	0.68	4	1.65
My score for university entrance exam qualified me for this major	0.56	0.51	3.8	1.85

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