Table 2 Factor analysis with varimax...

Table 2

Factor analysis with varimax rotation on undergraduate students' motivations of choosing an HTM program in Bhutan (N = 55)

Motivational items	Factor loadings	Communalities	Mean	SD
Domain 1: Attraction (eigenvalue = 4.27; variance = 20.31%; reliability alpha = 0.92)
Compared to other fields of study, I believe there is a higher opportunity to interact with more foreigners and foreign cultures	0.93	0.87	6.74	0.81
I like to serve others	0.86	0.82	6.52	0.75
This field suits my aptitude	0.75	0.77	6.33	0.83
I would like to study more in this field	0.61	0.89	6.63	0.79
Scenes or pictures of the hospitality industry appearing in movie or TV look attractive	0.60	0.87	6.26	1.10
I like foreign languages	0.59	0.82	6.56	0.64
Jobs in this field look attractive	0.54	0.81	6.03	1.29
Domain 2: Career opportunities (eigenvalue = 3.89; variance = 18.52%; reliability alpha = 0.87)
I believe that the percentage of employment is higher after graduation	0.87	0.86	5.74	1.20
I believe that there are a variety of job opportunities	0.81	0.72	5.96	1.19
I believe that the level of salary is high in this field	0.81	0.84	5.19	1.62
Compared to other fields, this field provides me with an opportunity to be promoted	0.74	0.86	6.00	1.14
I believe that this field is practical rather than theoretical	0.65	0.66	6.04	0.90
I believe that this field has a growing potential	0.62	0.85	6.33	0.96
Domain 3: Status (eigenvalue = 3.19; variance = 15.17%; reliability alpha = 0.76)
I would like to be an excellent scholar in this field	0.83	0.83	6.37	0.74
I would like to be a theoretical expert in this field	0.81	0.77	5.89	0.93
Working in this field apparently looks good	0.67	0.72	6.03	0.94
Domain 4: Broader Benefits (eigenvalue = 2.18; variance = 10.40%; reliability alpha = 0.78)
Compared to other fields, it is easier to get a professorship in this field	0.91	0.87	6.00	1.27
I believe that I can have the opportunity to take more overseas business trips or meetings in foreign countries	0.89	0.86	6.44	0.75
Domain 5: Aptitude and Interest (eigenvalue = 2.13; variance = 10.13%; reliability alpha = 0.79)
My score for university entrance exam qualified me for this major	0.91	0.90	6.22	0.70
I have more interest in this field, compared to others	0.66	0.84	6.30	0.78
Domain 6: Ease of study (eigen value = 1.55; variance = 7.37%; reliability alpha = na only one item)
Compared to other fields, it is easier to study in this field	0.73	0.78	5.59	1.28

Motivational items	Factor loadings	Communalities	Mean	SD
Domain 1: Attraction (eigenvalue = 4.27; variance = 20.31%; reliability alpha = 0.92)
Compared to other fields of study, I believe there is a higher opportunity to interact with more foreigners and foreign cultures	0.93	0.87	6.74	0.81
I like to serve others	0.86	0.82	6.52	0.75
This field suits my aptitude	0.75	0.77	6.33	0.83
I would like to study more in this field	0.61	0.89	6.63	0.79
Scenes or pictures of the hospitality industry appearing in movie or TV look attractive	0.60	0.87	6.26	1.10
I like foreign languages	0.59	0.82	6.56	0.64
Jobs in this field look attractive	0.54	0.81	6.03	1.29
Domain 2: Career opportunities (eigenvalue = 3.89; variance = 18.52%; reliability alpha = 0.87)
I believe that the percentage of employment is higher after graduation	0.87	0.86	5.74	1.20
I believe that there are a variety of job opportunities	0.81	0.72	5.96	1.19
I believe that the level of salary is high in this field	0.81	0.84	5.19	1.62
Compared to other fields, this field provides me with an opportunity to be promoted	0.74	0.86	6.00	1.14
I believe that this field is practical rather than theoretical	0.65	0.66	6.04	0.90
I believe that this field has a growing potential	0.62	0.85	6.33	0.96
Domain 3: Status (eigenvalue = 3.19; variance = 15.17%; reliability alpha = 0.76)
I would like to be an excellent scholar in this field	0.83	0.83	6.37	0.74
I would like to be a theoretical expert in this field	0.81	0.77	5.89	0.93
Working in this field apparently looks good	0.67	0.72	6.03	0.94
Domain 4: Broader Benefits (eigenvalue = 2.18; variance = 10.40%; reliability alpha = 0.78)
Compared to other fields, it is easier to get a professorship in this field	0.91	0.87	6.00	1.27
I believe that I can have the opportunity to take more overseas business trips or meetings in foreign countries	0.89	0.86	6.44	0.75
Domain 5: Aptitude and Interest (eigenvalue = 2.13; variance = 10.13%; reliability alpha = 0.79)
My score for university entrance exam qualified me for this major	0.91	0.90	6.22	0.70
I have more interest in this field, compared to others	0.66	0.84	6.30	0.78
Domain 6: Ease of study (eigen value = 1.55; variance = 7.37%; reliability alpha = na only one item)
Compared to other fields, it is easier to study in this field	0.73	0.78	5.59	1.28

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