Table 5 Assessment of direct, indirect... | Emerald Publishing

Table 5

Assessment of direct, indirect and moderating effects

Hypotheses	Path relationships	Std Beta	Std. error	t-value	p-value	Bias Corrected confidence interval (CI)	VIF	ƒ²
Direct effect
H1: supported	AQ → CR	0.233	0.041	5.651	0.000	[0.154; 0.319]	1.785	0.057
H2: supported	AQ → AR	0.350	0.038	9.222	0.000	[0.277; 0.424]	1.785	0.095
H3: supported	PQ → CR	0.345	0.040	8.614	0.000	[0.265; 0.421]	1.467	0.152
H4: supported	PQ → AR	0.156	0.037	4.286	0.000	[0.083; 0.228]	1.467	0.023
H5: supported	CR → BCB	0.167	0.035	4.734	0.000	[0.096; 0.234]	1.627	0.036
H6: supported	AR → BCB	0.178	0.029	6.111	0.000	[0.123; 0.237]	1.370	0.048
Indirect effect
	AQ → CR → BCB	0.039	0.010	3.745	0.000	[0.020; 0.061]	40%
	AQ → AR → BCB	0.062	0.012	4.994	0.000	[0.040; 0.088]	52%
	PQ → CR → BCB	0.057	0.015	3.803	0.000	[0.029; 0.089]	30%
	PQ → AR → BCB	0.028	0.008	3.288	0.001	[0.013; 0.046]	14%
Moderating effects
H7a1: not supported	UR*AQ → CR	−0.029	0.037	0.801	0.423	[−0.102; 0.040]		0.002
H7a2: not supported	UR*AQ → AR	0.026	0.031	0.845	0.398	[−0.034; 0.087]		0.001
H7b1: not supported	UR*PQ → CR	0.017	0.034	0.506	0.613	[−0.045; 0.089]		0.001
H7b2: not supported	UR*PQ → AR	0.016	0.028	0.580	0.562	[−0.038; 0.070]		0.000
H7c1: supported	UR*CR → BCB	0.103	0.023	4.409	0.000	[0.056; 0.148]		0.025
H7c2: supported	UR*AR → BCB	0.122	0.025	4.873	0.000	[0.073; 0.171]		0.024

Hypotheses	Path relationships	StdBeta	Std. error	t-value	p-value	Bias Corrected confidence interval (CI)	VIF	ƒ²
Direct effect
H1: supported	AQ → CR	0.233	0.041	5.651	0.000	[0.154; 0.319]	1.785	0.057
H2: supported	AQ → AR	0.350	0.038	9.222	0.000	[0.277; 0.424]	1.785	0.095
H3: supported	PQ → CR	0.345	0.040	8.614	0.000	[0.265; 0.421]	1.467	0.152
H4: supported	PQ → AR	0.156	0.037	4.286	0.000	[0.083; 0.228]	1.467	0.023
H5: supported	CR → BCB	0.167	0.035	4.734	0.000	[0.096; 0.234]	1.627	0.036
H6: supported	AR → BCB	0.178	0.029	6.111	0.000	[0.123; 0.237]	1.370	0.048
Indirect effect
	AQ → CR → BCB	0.039	0.010	3.745	0.000	[0.020; 0.061]	40%
	AQ → AR → BCB	0.062	0.012	4.994	0.000	[0.040; 0.088]	52%
	PQ → CR → BCB	0.057	0.015	3.803	0.000	[0.029; 0.089]	30%
	PQ → AR → BCB	0.028	0.008	3.288	0.001	[0.013; 0.046]	14%
Moderating effects
H7a1: not supported	UR*AQ → CR	−0.029	0.037	0.801	0.423	[−0.102; 0.040]		0.002
H7a2: not supported	UR*AQ → AR	0.026	0.031	0.845	0.398	[−0.034; 0.087]		0.001
H7b1: not supported	UR*PQ → CR	0.017	0.034	0.506	0.613	[−0.045; 0.089]		0.001
H7b2: not supported	UR*PQ → AR	0.016	0.028	0.580	0.562	[−0.038; 0.070]		0.000
H7c1: supported	UR*CR → BCB	0.103	0.023	4.409	0.000	[0.056; 0.148]		0.025
H7c2: supported	UR*AR → BCB	0.122	0.025	4.873	0.000	[0.073; 0.171]		0.024

Endogenous construct	Coefficient of determination (R²)	Q²predict
Cognitive response	0.466	0.453
Affective response	0.276	0.266
Brand co-creation behavior	0.522	0.481
Model fit
SRMR	0.057

Source(s): Table by authors