Table 2. The four macro themes... | Emerald Publishing

Table 2.

The four macro themes identified across the reviewed articles

Themes	Summary of the contributions	References
Products in VR	Relevant factors involved in the product assessment in VR The impact of product type in the evaluation in VR The role of sensory input in the product evaluation in VR	Luangrath et al. (2022), Alzayat and Lee (2021), Cowan et al. (2021), Kim et al. (2021), Huang et al. (2021), Mishra et al. (2021), Ringler et al. (2021), Schnack et al. (2021a), van Berlo et al. (2021), Kang et al. (2020), Meißner et al. (2020), Huang and Wan (2019), Peukert et al. (2019), Bigné et al. (2016)
Consumers in VR	The responses consumers generate when evaluating products in VR The role of emotions in product assessment in VR Shopping behaviour in VR	Cowan et al. (2021), Huang et al. (2021), Kim et al. (2021), Loureiro et al. (2021b), Mishra et al. (2021), Park and Kim (2021), Schnack et al. (2021a), van Berlo et al. (2021), Han et al. (2020), Kang et al. (2020), Meißner et al. (2020), Schnack et al. (2020), Martínez-Navarro et al. (2019), Peukert et al. (2019)
VR compared to other conditions	Differences between VR and physical reality Comparison between VR and other less immersive conditions and environments. Virtual and Augmented Reality	Hilken et al. (2021), Kim et al. (2022), Alzayat and Lee (2021), Cowan et al. (2021), Harz et al. (2021), Mishra et al. (2021), Park and Kim (2021), Kang et al. (2020), Meißner et al. (2020), Pfeiffer et al. (2020), Martínez-Navarro et al. (2019)
Product test in VR	VR as an experimental environment Advantages of studies conducted in VR VR as a product test tool Combination of VR with other technologies to conduct studies	Bernritter et al. (2021), Harz et al. (2021), Huang et al. (2021), Schnack et al. (2021a), Schnack et al. (2021b), Meißner et al. (2020), Naderi et al. (2020), Pfeiffer et al. (2020), Schnack et al. (2020), Lombart et al. (2019), Meißner et al. (2019), Esmark Jones et al. (2018), Ketelaar et al. (2018), Ketelaar et al. (2017), Bigné et al. (2016)

Themes	Summary of the contributions	References
Products in VR	Relevant factors involved in the product assessment in VRThe impact of product type in the evaluation in VRThe role of sensory input in the product evaluation in VR	Luangrath et al. (2022), Alzayat and Lee (2021), Cowan et al. (2021), Kim et al. (2021), Huang et al. (2021), Mishra et al. (2021), Ringler et al. (2021), Schnack et al. (2021a), van Berlo et al. (2021), Kang et al. (2020), Meißner et al. (2020), Huang and Wan (2019), Peukert et al. (2019), Bigné et al. (2016)
Consumers in VR	The responses consumers generate when evaluating products in VRThe role of emotions in product assessment in VRShopping behaviour in VR	Cowan et al. (2021), Huang et al. (2021), Kim et al. (2021), Loureiro et al. (2021b), Mishra et al. (2021), Park and Kim (2021), Schnack et al. (2021a), van Berlo et al. (2021), Han et al. (2020), Kang et al. (2020), Meißner et al. (2020), Schnack et al. (2020), Martínez-Navarro et al. (2019), Peukert et al. (2019)
VR compared to other conditions	Differences between VR and physical realityComparison between VR and other less immersive conditions and environments.Virtual and Augmented Reality	Hilken et al. (2021), Kim et al. (2022), Alzayat and Lee (2021), Cowan et al. (2021), Harz et al. (2021), Mishra et al. (2021), Park and Kim (2021), Kang et al. (2020), Meißner et al. (2020), Pfeiffer et al. (2020), Martínez-Navarro et al. (2019)
Product test in VR	VR as an experimental environmentAdvantages of studies conducted in VRVR as a product test toolCombination of VR with other technologies to conduct studies	Bernritter et al. (2021), Harz et al. (2021), Huang et al. (2021), Schnack et al. (2021a), Schnack et al. (2021b), Meißner et al. (2020), Naderi et al. (2020), Pfeiffer et al. (2020), Schnack et al. (2020), Lombart et al. (2019), Meißner et al. (2019), Esmark Jones et al. (2018), Ketelaar et al. (2018), Ketelaar et al. (2017), Bigné et al. (2016)

Source: Authors’ own work