Table 2.

Categories of listed constructs

CategoryDescriptionFrequency of mention
A1 + A2 (%)A1 (%)
Respect for the supplierThe client has respectful interpersonal relationships with supplier employees7360
Learning and improvementContinuous improvement of service driven by the customer6080
BureaucracyComplexity and slowness of processes6020
Joint problem solvingThe customer seeks to solve problems jointly with the supplier6040
Excessive demandThe customer presents excessive rigidity, constant complaints and a lack of flexibility530
Supplier autonomyThe customer has a dialogue with the supplier without performing excessive impositions4740
Location of the serviceAvailability of infrastructure and services in the region4760
Source: Authors’ own work

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