Table 2

Items of the constructs in the questionnaire

SectionConstructItemsMeaning of itemsFactor loadingStandard errorp-valueMcDonald's omega
Digitalization to CustomersCustomer-oriented digitalizationDC3Digital interaction platforms (customer contact, networking)0.7450.027<0.0010.862
DC4Big data analytics (for marketing purposes)0.8540.019<0.001
DC5Quick analytics (e.g. feedback)0.8100.023<0.001
DC6Predictive analytics (e.g. in marketing)0.846  
Digitalization to EmployeesEmployee-oriented digitalizationDE3Digital interaction platforms (e.g. internal communication, networking)0.7160.028<0.0010.844
DE4Big data analytics (e.g. employee motivation analysis)0.8220.027<0.001
DE5Fast analytics (e.g. feedback)0.8030.026<0.001
DE6Predictive analytics (e.g. in work performance management)0.843  
CompetenciesEmployee future competenciesAttitude and Soft Skills 0.870  0.843
Technical and analytical skills 0.9630.062<0.001
Way of thinking related 0.9270.066<0.001
Attitude and Soft SkillsCE2Soft skills (interpersonal relations. Communication. Willingness to cooperate. Information sharing…)0.650   
CE8Ability to independently solve a problem0.6860.054<0.001
CE9Personal involvement0.7880.056<0.001
Technical and analytical skillsCE1Professional qualifications (for the job)0.6120.053<0.001 
CE3Technology and IT skills. Working with specific software0.655  
CE4Ability to study independently (search and process information)0.7970.053<0.001
CE7Analytical skills (Excel. SPSS. Business Intelligence. Big Data …)0.6990.045<0.001
Way of thinking related competenciesCE5Critical thinking0.774   
CE6Creativity and creative thinking0.7410.035<0.001
Modern concepts of HRMHR developmentHR14The company takes into account the freedom and personal responsibility of the employee in the choice of education0.6160.031<0.0010.795
HR15Employee education has key role in corporate culture and is perceived as a shared responsibility0.8500.028<0.001
HR16The company evaluates the benefits of training for both the employee and the company0.860  

Source(s): Authors’ work

or Create an Account

Close Modal
Close Modal