Journals included in the analysis
| Marketing journals (3 and 4 ABS guide) | Journal of Consumer Research |
| Journal of Marketing | |
| Journal of Marketing Research | |
| Journal of the Academy of Marketing Science | |
| Marketing Science | |
| International Journal of Research in Marketing | |
| Journal of Retailing | |
| European Journal of Marketing | |
| Industrial Marketing Management | |
| International Marketing Review | |
| Journal of Advertising | |
| Journal of Advertising Research | |
| Journal of Interactive Marketing | |
| Journal of International Marketing | |
| Journal of Public Policy and Marketing | |
| Marketing Letters | |
| Marketing Theory | |
| Psychology and Marketing | |
| Quantitative Marketing and Economics | |
| IB journals (3 and 4 ABS guide) | Journal of International Business Studies |
| Journal of World Business | |
| African Affairs | |
| Asia Pacific Journal of Management | |
| International Business Review | |
| Journal of Common Market Studies | |
| Journal of International Management | |
| Management and Organization Review | |
| Management International Review | |
| Additional Whitelock and Fastoso (2007) | Harvard Business Review |
| International Journal of Advertising | |
| Journal of Business Research | |
| Journal of Current Issues and Research in Advertising | |
| Management International Review |
| Marketing journals (3 and 4 ABS guide) | |
| IB journals (3 and 4 ABS guide) | |
| Additional | |
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