Table 6. Types of methodology Method No.... | Emerald Publishing

Table 6.

Types of methodology

Method			No. of articles	%
Quantitative			53	65
	Secondary data	Ads	2	2
		Public databases	9	11
		Sales data from firms	1	1
		Social media	1	1
	Survey	In-person	20	25
		On-line	15	19
		On-line and in-person	5	6
Qualitative			8
		Focus groups	1	1
		In-depth interviews	4	5
		Case study	2	2
		Observations	1	1
Mixed method			8	10
Conceptual			10	12
Literature review			2	2

Method			No. of articles	%
Quantitative			53	65
	Secondary data	Ads	2	2
		Public databases	9	11
		Sales data from firms	1	1
		Social media	1	1
	Survey	In-person	20	25
		On-line	15	19
		On-line and in-person	5	6
Qualitative			8
		Focus groups	1	1
		In-depth interviews	4	5
		Case study	2	2
		Observations	1	1
Mixed method			8	10
Conceptual			10	12
Literature review			2	2

Source: Table by author