Topics analyzed
| Topics | Keywords | No. |
|---|---|---|
| Global, local and cultural branding dynamics | ||
| Perceived brand globalness (PBG)/perceived brand localness (PBL) | 8 | |
| Standardization/adaptation | 3 | |
| Global brands | 3 | |
| Local brands | 2 | |
| Cross-cultural | 2 | |
| Glocal brands | 2 | |
| Branding and brand concepts | ||
| Brand equity | 2 | |
| Brands | 2 | |
| Consumer behavior and perceptions | ||
| Consumer behavior | 4 | |
| Rituals | 2 | |
| Marketing and market concepts | ||
| Social responsibility | 3 | |
| Corporate social responsibility | 3 | |
| Market segmentation | 2 | |
| Countries, regions and markets | ||
| Emerging markets | 4 | |
| Developed country | 3 |
| Topics | Keywords | No. |
|---|---|---|
| Perceived brand globalness (PBG)/perceived brand localness (PBL) | 8 | |
| Standardization/adaptation | 3 | |
| Global brands | 3 | |
| Local brands | 2 | |
| Cross-cultural | 2 | |
| Glocal brands | 2 | |
| Brand equity | 2 | |
| Brands | 2 | |
| Consumer behavior | 4 | |
| Rituals | 2 | |
| Social responsibility | 3 | |
| Corporate social responsibility | 3 | |
| Market segmentation | 2 | |
| Emerging markets | 4 | |
| Developed country | 3 |
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