Top 30 words by frequency: complete dataset
| Count | Word | Occurrences |
|---|---|---|
| 1 | digital | 7,651 |
| 2 | managers | 6,067 |
| 3 | business | 5,416 |
| 4 | Information | 5,135 |
| 5 | Transformation | 4,554 |
| 6 | technology | 4,538 |
| 7 | systems | 4,128 |
| 8 | new | 3,992 |
| 9 | company | 3,358 |
| 10 | strategy | 2,975 |
| 11 | Managing | 2,934 |
| 12 | more | 2,859 |
| 13 | lead | 2,402 |
| 14 | think | 2,315 |
| 15 | change | 2,045 |
| 16 | need | 2,032 |
| 17 | Work | 2,010 |
| 18 | companies | 2,005 |
| 19 | competitive | 1,924 |
| 20 | manager | 1,775 |
| 21 | organization | 1,595 |
| 22 | must | 1,558 |
| 23 | employees | 1,540 |
| 24 | management | 1,386 |
| 25 | equipped | 1,380 |
| 26 | Strategic | 1,332 |
| 27 | skills | 1,300 |
| 28 | system | 1,236 |
| 29 | people | 1,217 |
| 30 | culture | 1,217 |
| Count | Word | Occurrences |
|---|---|---|
| 1 | digital | 7,651 |
| 2 | managers | 6,067 |
| 3 | business | 5,416 |
| 4 | Information | 5,135 |
| 5 | Transformation | 4,554 |
| 6 | technology | 4,538 |
| 7 | systems | 4,128 |
| 8 | new | 3,992 |
| 9 | company | 3,358 |
| 10 | strategy | 2,975 |
| 11 | Managing | 2,934 |
| 12 | more | 2,859 |
| 13 | lead | 2,402 |
| 14 | think | 2,315 |
| 15 | change | 2,045 |
| 16 | need | 2,032 |
| 17 | Work | 2,010 |
| 18 | companies | 2,005 |
| 19 | competitive | 1,924 |
| 20 | manager | 1,775 |
| 21 | organization | 1,595 |
| 22 | must | 1,558 |
| 23 | employees | 1,540 |
| 24 | management | 1,386 |
| 25 | equipped | 1,380 |
| 26 | Strategic | 1,332 |
| 27 | skills | 1,300 |
| 28 | system | 1,236 |
| 29 | people | 1,217 |
| 30 | culture | 1,217 |
Note(s): We acknowledge that the frequency of words is not significant to the study and are subject to sampling bias because the questions students were asked included them; the words were significant in that they are used as key markers to begin building the topic modeling program
Source(s): Appendix by the authors
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