Table 1 Means and standard deviations... | Emerald Publishing

Table 1

Means and standard deviations (between parentheses) for the mediators per self-presentation strategy

	Self-presentation strategy
	Layperson	Opinion leader	Micro-celebrity
Trustworthiness†	4.56 (0.91)^a	4.33 (1.02)^ab	4.24 (1.06)^b
Expertise^*	4.46 (1.00)^a	5.11 (0.99)^b	4.80 (1.09)^ab
Physical attractiveness	4.74 (0.73)^a	4.95 (0.79)^a	4.79 (0.87)^a
Social attractiveness	3.29 (1.08)^a	3.10 (1.13)^a	2.99 (0.98)^a

	Self-presentation strategy
	Layperson	Opinion leader	Micro-celebrity
Trustworthiness†	4.56 (0.91)^a	4.33 (1.02)^ab	4.24 (1.06)^b
Expertise^*	4.46 (1.00)^a	5.11 (0.99)^b	4.80 (1.09)^ab
Physical attractiveness	4.74 (0.73)^a	4.95 (0.79)^a	4.79 (0.87)^a
Social attractiveness	3.29 (1.08)^a	3.10 (1.13)^a	2.99 (0.98)^a

Note(s): Different superscripts in a row indicate significant differences between conditions. †p < 0.10 and ^*p < 0.05

Source(s): Created by authors