Table 9 Research questions for future... | Emerald Publishing

Table 9

Research questions for future research in emerging markets

Cluster	Theme	Future research questions
1	Consumer behaviour	What factors influence consumers' green purchase decisions while purchasing green products in emerging economies? To make consumers environmentally conscious, what do the marketers require the interventions and strategies to make consumers more conscious of their purchase decisions? While the consumers in emerging economies prefer green products, do they purchase green products? Do the policymakers in emerging economies support and promote green production and adoption in emerging economies? Do the environmental factors play an essential role in consumer purchase behaviour in emerging economies, or do the consumers in emerging economies overlook the environmental consideration while making purchase decisions? Does responsible purchase behaviour translate into sustainable consumer purchases in the context of emerging economies? Is there a difference in the consumer decision-making process towards purchasing an eco-friendly product in developed countries vs developing countries? Has the COVID-19 pandemic made the consumer purchase decision more complex? How has COVID-19 transformed the consumers' purchase intentions, especially in work from home scenarios? Will regulations due to pandemics lead to the development of new shopping habits of consumers? What is the new consumption habit likely to develop? Will these habits be sustainable? How does the behavioural change under prolonged unpredictable circumstances alter consumer attitudes towards various products in developed and developing countries? Did uncertainty due to pandemic lead to unusual purchase behaviour? How can social media be an enabler to identify product needs and alter consumer purchase behaviour during the pandemic? How is social media effective in generating word of mouth during COVID-19 from consumer purchase behaviour? Concerning emerging economies, how has artificial intelligence (AI) altered consumer behaviour in technology-enabled industries? What is the role of AI in predicting consumer behaviour with higher accuracy? What are the consumer experiences with AI-enabled products in emerging economies?
2	Financial markets	Do exchange-traded funds (ETFs) perform relatively better than traditional Index funds? Do ETFs provide significant diversification gains? Do the developed and developing markets demonstrate a similar sensitivity to ETFs? How do investors balance their portfolios to optimise diversification? Can real estate investment trusts (REITs) be excellent portfolio diversifiers in developing markets? Can REITs help to resolve the affordable housing challenge in developed and emerging economies? How do behavioural factors impact SMEs involvement in the private equity sector? What are the behavioural factors that influence infrastructure financing in emerging economies? How do shareholder's beliefs influence asset pricing? What is the role of individual investment behaviour in developing countries? What are the financing patterns of technology-based SMEs in emerging economies? How can behavioural factors resolve issues about financial literacy in developing countries? How does investor behaviour and personality influence financial choices in stock trading?
3	Financial institutions and corporate governance	How does market structure determine the bank capital ratios in emerging markets? What is the role of microcredit institutions in the inclusive development of emerging economies? Can financial institutions be socially responsible? Do regional rural banks in developing countries lead to economic resilience? Why is women's participation in health insurance cover low in developing countries? How to execute strategy during disruption and crises in emerging economies? What are the response strategies of companies to keep innovating during the period of disruption? What are the determinants of banking crises in developing countries, focussing on political instability and the spill-overs to other countries? How do trade war spill-overs impact the direction of trade in emerging countries? How do trade war spill-overs influence the stock market in emerging markets? Do females on corporate boards lead to better governance practices in emerging economies? How can good governance practices enhance earning management in SMEs? Do the board characteristics impact the firm performance in emerging markets? How does board diversity impact corporate governance practices in emerging economies (particularly in multinational companies operating in emerging economies)? How can good governance practices enhance financing opportunities for SMEs in developing countries? Do corporate governance practices lead to innovation for firms in emerging markets? Can the application of Information Technology enhance the implementation of corporate governance practices in companies? How socially can responsible companies take advantage of a good governance structure?
4	Strategic dimensions – business strategy and global strategy	How do leadership and culture impact the strategic plans of multinational enterprises in emerging economies? What is the role of cross-cultural and adaption studies on knowledge transfer in international joint ventures? Will the resource dependence alter the flow of FDI, especially after the pandemic? How cultural diversity in a corporate team promotes innovation? What are the expected benefits of cultural studies on the success of joint ventures? How has the COVID-19 pandemic disrupted global value chains (GVC's)? What are the strategies to build resilient GCVs? What are the key capabilities and resources required to stay competitive and connected during the pandemic? How may emerging firms become competitive in turbulent times?

Cluster	Theme	Future research questions
1	Consumer behaviour	What factors influence consumers' green purchase decisions while purchasing green products in emerging economies? To make consumers environmentally conscious, what do the marketers require the interventions and strategies to make consumers more conscious of their purchase decisions? While the consumers in emerging economies prefer green products, do they purchase green products? Do the policymakers in emerging economies support and promote green production and adoption in emerging economies? Do the environmental factors play an essential role in consumer purchase behaviour in emerging economies, or do the consumers in emerging economies overlook the environmental consideration while making purchase decisions? Does responsible purchase behaviour translate into sustainable consumer purchases in the context of emerging economies? Is there a difference in the consumer decision-making process towards purchasing an eco-friendly product in developed countries vs developing countries? Has the COVID-19 pandemic made the consumer purchase decision more complex? How has COVID-19 transformed the consumers' purchase intentions, especially in work from home scenarios? Will regulations due to pandemics lead to the development of new shopping habits of consumers? What is the new consumption habit likely to develop? Will these habits be sustainable? How does the behavioural change under prolonged unpredictable circumstances alter consumer attitudes towards various products in developed and developing countries? Did uncertainty due to pandemic lead to unusual purchase behaviour? How can social media be an enabler to identify product needs and alter consumer purchase behaviour during the pandemic? How is social media effective in generating word of mouth during COVID-19 from consumer purchase behaviour? Concerning emerging economies, how has artificial intelligence (AI) altered consumer behaviour in technology-enabled industries? What is the role of AI in predicting consumer behaviour with higher accuracy? What are the consumer experiences with AI-enabled products in emerging economies?
2	Financial markets	Do exchange-traded funds (ETFs) perform relatively better than traditional Index funds? Do ETFs provide significant diversification gains? Do the developed and developing markets demonstrate a similar sensitivity to ETFs? How do investors balance their portfolios to optimise diversification? Can real estate investment trusts (REITs) be excellent portfolio diversifiers in developing markets? Can REITs help to resolve the affordable housing challenge in developed and emerging economies? How do behavioural factors impact SMEs involvement in the private equity sector? What are the behavioural factors that influence infrastructure financing in emerging economies? How do shareholder's beliefs influence asset pricing? What is the role of individual investment behaviour in developing countries? What are the financing patterns of technology-based SMEs in emerging economies? How can behavioural factors resolve issues about financial literacy in developing countries? How does investor behaviour and personality influence financial choices in stock trading?
3	Financial institutions and corporate governance	How does market structure determine the bank capital ratios in emerging markets? What is the role of microcredit institutions in the inclusive development of emerging economies? Can financial institutions be socially responsible? Do regional rural banks in developing countries lead to economic resilience? Why is women's participation in health insurance cover low in developing countries? How to execute strategy during disruption and crises in emerging economies? What are the response strategies of companies to keep innovating during the period of disruption? What are the determinants of banking crises in developing countries, focussing on political instability and the spill-overs to other countries? How do trade war spill-overs impact the direction of trade in emerging countries? How do trade war spill-overs influence the stock market in emerging markets? Do females on corporate boards lead to better governance practices in emerging economies? How can good governance practices enhance earning management in SMEs? Do the board characteristics impact the firm performance in emerging markets? How does board diversity impact corporate governance practices in emerging economies (particularly in multinational companies operating in emerging economies)? How can good governance practices enhance financing opportunities for SMEs in developing countries? Do corporate governance practices lead to innovation for firms in emerging markets? Can the application of Information Technology enhance the implementation of corporate governance practices in companies? How socially can responsible companies take advantage of a good governance structure?
4	Strategic dimensions – business strategy and global strategy	How do leadership and culture impact the strategic plans of multinational enterprises in emerging economies? What is the role of cross-cultural and adaption studies on knowledge transfer in international joint ventures? Will the resource dependence alter the flow of FDI, especially after the pandemic? How cultural diversity in a corporate team promotes innovation? What are the expected benefits of cultural studies on the success of joint ventures? How has the COVID-19 pandemic disrupted global value chains (GVC's)? What are the strategies to build resilient GCVs? What are the key capabilities and resources required to stay competitive and connected during the pandemic? How may emerging firms become competitive in turbulent times?

Source(s): Authors' interpretation