Table 1

Case companies and informants

Expertise
CategoryCompany and descriptionInformantsSC or purchasingProduction or logisticsDigital transf. or information systemsR&D, innovation or connected vehicleProject management or customer facing
OEMsCommercial OEM
Design, production and sale of commercial vehicles (buses, trucks and special vehicles)
Revenue: $25bn–$30bn
Head of Digital Transformation – global
Head of Industry 4.0 – global
Head of Connected Vehicles – global
x
x
x
x
x
x
x
x
x
Premium OEM 1
Design, production and sale of premium motor vehicles (only in the consumer segment)
Revenue: $50bn–$75bn
Head of Supply Chain – plant
Head of Production – plant
Project Manager – global
Director of Connected Vehicles – global
xxxxx
Premium OEM 2
Design, production and sale of premium motor vehicles (both consumer and commercial segments)
Revenue: $150bn–$175bn
Head of Innovation – global
Head of Industry 4.0 – plant
xxx
x
x 
Mass market OEM
Design, production and sale of mass market motor vehicles (mostly in the consumer segment)
Revenue: $100bn–$125bn
Production manager – plant x   
Luxury sports OEM
Design, production and sale of luxury sports cars
Revenue: $1bn–$2bn
Head of Connected Vehicles –global  xx 
First-tier suppliersSupplier 1
Design, production and sale of powertrain, climate and lighting and car interiors systems and components
Revenue: $10bn–$15bn
Supply Chain Manager – global
ICT Director – global/plant
Head of R&D – business unit
Head of Logistics – plant
Head of Purchasing – plant
x
x
xx
x
x 
Supplier 2
Design, production and sale of powertrain, steering, breaking and battery systems and components; production of sensors for connected vehicles and provision of related digitals services
Revenue: $75bn–$100bn
Managing Director – plant
Head of Production – plant
ICT Director – plant
Head of R&D – business unit
xxx
x
xx
Supplier 3
Design, production and sale of powertrain and chassis systems and components.
Revenue: $10bn–$15bn
Head of Purchasing – globalx x  
DealersImporter
Import of vehicles from other European country
Marketing Manager    x
Dealer 1
Multi-brand large regional dealer
Marketing Manager    x
Dealer 2
Multi-brand large regional dealer
Marketing Manager
CIO
  x x
Industrial equipment manufacturersMetal equipment
Design, production and sale of equipment and plants for the metal industry; business unit dedicated to automation and digitalization
Revenue: $2bn–$3bn
General Manager – business unit
Head of Project Management – business unit
CIO – global
  x
x
x
 x
x
Plastic equipment
Design, production and sale of equipment for injection molding of plastic materials
Revenue: $0.5bn
CIO – global  x  
Digital solution providersSC platform
Provision of services for inventory/flow optimization
Founder and CEOx x x
Software corporation
Provision of software systems for various business objectives, including SC, collaborative NPD
Revenue: $4bn–$6bn
Chief Marketing Officer – country  x x
System integrator
Digital system integrator specialized in manufacturing
Founder and CEO  x x
Source: Author’s own creation

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