Case companies and informants
| Expertise | |||||||
|---|---|---|---|---|---|---|---|
| Category | Company and description | Informants | SC or purchasing | Production or logistics | Digital transf. or information systems | R&D, innovation or connected vehicle | Project management or customer facing |
| OEMs | Commercial OEM Design, production and sale of commercial vehicles (buses, trucks and special vehicles) Revenue: $25bn–$30bn | Head of Digital Transformation – global Head of Industry 4.0 – global Head of Connected Vehicles – global | x x | x x | x x | x x | x |
| Premium OEM 1 Design, production and sale of premium motor vehicles (only in the consumer segment) Revenue: $50bn–$75bn | Head of Supply Chain – plant Head of Production – plant Project Manager – global Director of Connected Vehicles – global | x | x | x | x | x | |
| Premium OEM 2 Design, production and sale of premium motor vehicles (both consumer and commercial segments) Revenue: $150bn–$175bn | Head of Innovation – global Head of Industry 4.0 – plant | x | x | x x | x | ||
| Mass market OEM Design, production and sale of mass market motor vehicles (mostly in the consumer segment) Revenue: $100bn–$125bn | Production manager – plant | x | |||||
| Luxury sports OEM Design, production and sale of luxury sports cars Revenue: $1bn–$2bn | Head of Connected Vehicles –global | x | x | ||||
| First-tier suppliers | Supplier 1 Design, production and sale of powertrain, climate and lighting and car interiors systems and components Revenue: $10bn–$15bn | Supply Chain Manager – global ICT Director – global/plant Head of R&D – business unit Head of Logistics – plant Head of Purchasing – plant | x x | x | x x | x | |
| Supplier 2 Design, production and sale of powertrain, steering, breaking and battery systems and components; production of sensors for connected vehicles and provision of related digitals services Revenue: $75bn–$100bn | Managing Director – plant Head of Production – plant ICT Director – plant Head of R&D – business unit | x | x | x x | x | x | |
| Supplier 3 Design, production and sale of powertrain and chassis systems and components. Revenue: $10bn–$15bn | Head of Purchasing – global | x | x | ||||
| Dealers | Importer Import of vehicles from other European country | Marketing Manager | x | ||||
| Dealer 1 Multi-brand large regional dealer | Marketing Manager | x | |||||
| Dealer 2 Multi-brand large regional dealer | Marketing Manager CIO | x | x | ||||
| Industrial equipment manufacturers | Metal equipment Design, production and sale of equipment and plants for the metal industry; business unit dedicated to automation and digitalization Revenue: $2bn–$3bn | General Manager – business unit Head of Project Management – business unit CIO – global | x x x | x x | |||
| Plastic equipment Design, production and sale of equipment for injection molding of plastic materials Revenue: $0.5bn | CIO – global | x | |||||
| Digital solution providers | SC platform Provision of services for inventory/flow optimization | Founder and CEO | x | x | x | ||
| Software corporation Provision of software systems for various business objectives, including SC, collaborative NPD Revenue: $4bn–$6bn | Chief Marketing Officer – country | x | x | ||||
| System integrator Digital system integrator specialized in manufacturing | Founder and CEO | x | x | ||||
| Expertise | |||||||
|---|---|---|---|---|---|---|---|
| Category | Company and description | Informants | SC or purchasing | Production or logistics | Digital transf. or information systems | R&D, innovation or connected vehicle | Project management or customer facing |
| OEMs | Head of Digital Transformation – global | x | x | x | x | x | |
| Head of Supply Chain – plant | x | x | x | x | x | ||
| Head of Innovation – global | x | x | x | x | |||
| Production manager – plant | x | ||||||
| Head of Connected Vehicles –global | x | x | |||||
| First-tier suppliers | Supply Chain Manager – global | x | x | x | x | ||
| Managing Director – plant | x | x | x | x | x | ||
| Head of Purchasing – global | x | x | |||||
| Dealers | Marketing Manager | x | |||||
| Marketing Manager | x | ||||||
| Marketing Manager | x | x | |||||
| Industrial equipment manufacturers | General Manager – business unit | x | x | ||||
| CIO – global | x | ||||||
| Digital solution providers | Founder and CEO | x | x | x | |||
| Chief Marketing Officer – country | x | x | |||||
| Founder and CEO | x | x | |||||