Table 1. Results of measurement model...

Table 1.

Results of measurement model test

Item	Statements	Mean	SD	Loadings	CR	α
Stakeholder dimension					0.859	0.855
shr1	The destination interacts appropriately witd any group or person affected by its actions	4.193	0.802	0.837	0.859	0.855
shr2	The destination guarantees the rights and interests of those invested in destination activities	3.925	0.971	0.873
shr3	The destination is good to anyone impacted by the success or failure of the destination	4.082	0.864	0.741
Social dimension					0.889	0.884
scl1	The destination contributes to the positive development of society	3.378	1.223	0.791
scl2	The destination pays attention to social benefits	3.703	0.998	0.772
scl3	The destination gives full consideration to its impact on the community	3.559	1.054	0.887
scl4	The destination protects the traditional culture of the community	3.692	0.943	0.811
Voluntariness dimension					0.836	0.827
vts1	The destination’s actions are based on good ethical values	4.116	0.925	0.773
vts2	The destination makes sufficient monetary contributions to charities and society voluntarily	3.935	0.996	0.868
vts3	The destination’s actions go beyond its legal obligations	3.496	1.100	0.734
Environmental dimension					0.857	0.850
eml1	The destination implements special programs to Minimize any negative impact on the environment	4.607	0.689	0.736
eml2	The destination is concerned about Environmental issues	4.539	0.669	0.792
eml3	The destination implements environmentally responsible actions	4.476	0.523	0.815
eml4	The destination makes investments to avoid environmental degradation	4.528	0.698	0.754
Economic dimension					0.839	0.839
emc1	The destination positively contributes to economic development	4.031	0.981	0.717
emc2	The destination cooperates with others on social responsibility projects	4.007	0.969	0.797
emc3	The destination creates a stronger tax base	4.239	0.972	0.756
emc4	The destination generates good profitability	4.098	0.977	0.737
Destination psychological ownership					0.899	0.890
dso1	I sense that the destination is mine	4.607	0.704	0.831
dso2	I feel a very high degree of personal ownership for the destination	4.513	0.680	0.821
dso3	I sense that the work I do as part of building the destination is mine	4.552	0.696	0.816
dso4	It is easy for me to think about the destination as mine	4.537	0.676	0.854
Tourism ethnocentrism					0.876	0.874
tem1	Tanzanians should support the Tanzania economy by travelling to holiday destinations in Tanzania	3.981	0.911	0.713
tem2	Everyone should support the Tanzania economy by spending their holiday in Tanzania	4.043	0.942	0.779
tem3	Tanzanians should spend their holiday in Tanzania because this secures jobs in the Tanzanian tourism industry	4.157	0.852	0.816
tem4	Tanzanians should feel a duty and responsibility to travel within Tanzania on national holiday	4.058	0.846	0.741
tem5	Every time a Tanzanian decides to spend their holiday in Tanzania, it makes Tanzania’s future a little bit brighter	4.108	0.849	0.776

Item	Statements	Mean	SD	Loadings	CR	α
Stakeholder dimension					0.859	0.855
shr1	The destination interacts appropriately witd any group or person affected by its actions	4.193	0.802	0.837	0.859	0.855
shr2	The destination guarantees the rights and interests of those invested in destination activities	3.925	0.971	0.873
shr3	The destination is good to anyone impacted by the success or failure of the destination	4.082	0.864	0.741
Social dimension					0.889	0.884
scl1	The destination contributes to the positive development of society	3.378	1.223	0.791
scl2	The destination pays attention to social benefits	3.703	0.998	0.772
scl3	The destination gives full consideration to its impact on the community	3.559	1.054	0.887
scl4	The destination protects the traditional culture of the community	3.692	0.943	0.811
Voluntariness dimension					0.836	0.827
vts1	The destination’s actions are based on good ethical values	4.116	0.925	0.773
vts2	The destination makes sufficient monetary contributions to charities and society voluntarily	3.935	0.996	0.868
vts3	The destination’s actions go beyond its legal obligations	3.496	1.100	0.734
Environmental dimension					0.857	0.850
eml1	The destination implements special programs toMinimize any negative impact on the environment	4.607	0.689	0.736
eml2	The destination is concerned aboutEnvironmental issues	4.539	0.669	0.792
eml3	The destination implements environmentally responsible actions	4.476	0.523	0.815
eml4	The destination makes investments to avoid environmental degradation	4.528	0.698	0.754
Economic dimension					0.839	0.839
emc1	The destination positively contributes to economic development	4.031	0.981	0.717
emc2	The destination cooperates with others on social responsibility projects	4.007	0.969	0.797
emc3	The destination creates a stronger tax base	4.239	0.972	0.756
emc4	The destination generates good profitability	4.098	0.977	0.737
Destination psychological ownership					0.899	0.890
dso1	I sense that the destination is mine	4.607	0.704	0.831
dso2	I feel a very high degree of personal ownership for the destination	4.513	0.680	0.821
dso3	I sense that the work I do as part of building the destination is mine	4.552	0.696	0.816
dso4	It is easy for me to think about the destination as mine	4.537	0.676	0.854
Tourism ethnocentrism					0.876	0.874
tem1	Tanzanians should support the Tanzania economy by travelling to holiday destinations in Tanzania	3.981	0.911	0.713
tem2	Everyone should support the Tanzania economy by spending their holiday in Tanzania	4.043	0.942	0.779
tem3	Tanzanians should spend their holiday in Tanzania because this secures jobs in the Tanzanian tourism industry	4.157	0.852	0.816
tem4	Tanzanians should feel a duty and responsibility to travel within Tanzania on national holiday	4.058	0.846	0.741
tem5	Every time a Tanzanian decides to spend their holiday in Tanzania, it makes Tanzania’s future a little bit brighter	4.108	0.849	0.776

Source: Data Analysis

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