Table 2.

Descriptive statistics – comparison of mean scores between the villages

Measurement itemsXidiHongcunNanpingF-ratioProb
Tourism has increased job opportunities for the residents of this village3.463.873.498.80<0.001
Tourism is useful for promoting local products3.823.943.761.780.170
Tourism has increased the quality of life of the residents3.773.423.495.430.005
Tourism has given economic benefits to small businesses3.773.623.711.060.347
Tourism attracts more investment in this village3.543.333.391.490.227
Most of the money earned from tourism in this village ends up going to non-village/province companies3.613.843.572.800.062
Non-residents owned business are beneficial for the village’s tourist industry3.133.523.166.670.001
My job is closely related to the tourism industry3.153.402.7711.53<0.001
My household income is closely tied to the tourism industry3.113.382.7710.37<0.001
Tourism creates more jobs for foreigners than for local people in this village3.583.313.215.030.007
Tourism has increased the inequality of economic gain (income) among residents3.873.703.534.410.013
Tourism has encouraged residents’ participation in cultural heritage activities (i.e. crafts, arts and music)3.513.723.742.740.066
Tourism has increased (name of village) cultural heritage identity3.543.893.887.250.001
Quality of life of the residents has improved because of tourism facilities3.333.453.340.310.733
Tourism has increased prostitution in this village2.372.052.303.360.036
Tourism has reduced local safety and security in this village2.732.632.760.520.597
Tourism has overused the resources of this village3.303.542.9511.59<0.001
Tourism has increased our awareness of protection for cultural heritage resources3.503.873.786.540.002
Tourism has made transport more accessible in this village3.343.333.767.310.001
Tourism provides an incentive for the restoration and conservation of ancient houses3.653.883.633.180.043
Tourism has caused more traffic congestion and parking problems in the village3.613.923.1917.56<0.001
Tourism has caused more litter and pollution in the village3.704.063.0530.10<0.001
The construction of tourism facilities has destroyed the ancient features of the village3.463.673.147.95<0.001
I support tourism and would like to see it become an important part of this village3.853.823.720.860.421
I am against new tourism facilities which will attract more tourists to our village3.252.883.044.730.009
Tourism activities should be more encouraged in this village3.503.573.620.7090.493
The city government should not support the promotion of tourism in this village2.992.922.940.1480.862
The positive impacts outweigh the negative impacts of tourism on the residents of this village3.473.303.481.450.225
It is important to develop long term plans by city officials to manage the growth of tourism in this village3.303.873.8114.07<0.001
Tourism benefits a small group of people in this village3.733.643.964.010.190
Non-residents should be allowed to develop tourism attractions in this area3.573.523.352.010.135
The residents should have control over the tourism development3.753.773.940.380.683
The positive impacts outweigh the negative impacts of tourism on the entire residents of Huangshan City3.693.873.993.950.020
The view in this village is beautiful (i.e., distinctive Huizhou architecture, mountains, lake/pond)4.083.934.091.800.166
This village is a special place for my family3.993.894.072.060.129
I feel a sense of connection to my ancestors3.803.794.054.870.008
“Returning to their roots” is an important Chinese philosophy that I want my child to live by4.003.854.062.660.071
Many important family memories are tied to this village3.893.874.103.580.029
This village is special because it was built during Ming and Qing dynasties3.693.433.868.74<0.001
There is no resident's control over tourism management in this village3.453.793.815.190.006
This village is important because it represents the historical and cultural value of the place4.004.224.034.400.013
This place contributes to Huangshan City's economy3.854.133.836.340.002
I am myself when I am in this village3.373.303.655.860.003
It is important that wisdom, traditions and residents' way of life in this village is passed on to future generations3.854.063.972.370.095
I take a great pride being a resident of this village3.703.463.703.610.028
This village has inherent value because it is part of the natural environment3.743.943.742.810.061
I identify strongly with this village3.733.483.652.910.055
It is a terrible feeling to live in this village because residents are not friendly2.962.502.685.330.005
This place will allow the future generations to know and experience the village as they are now4.124.314.210.3140.731
This village protects and preserves the distinct ancient features which Huanshan City is known for – Huizhou architecture and interesting landscapes3.923.803.566.470.002
There is a sense of community togetherness in this village3.623.333.676.630.001
This place is merely a place to do business3.072.542.648.97<0.001
Source: From the authors’ work

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