Satisfaction score comparisons: formerly used one other bank, vs. currently use one other bank
| Bank 1 customer group | Status | Bank 2 | Satisfaction score for bank 1 | Bank 1 | Status | Bank 2 customer group | Satisfaction score for bank 1 | Difference (current – former) |
|---|---|---|---|---|---|---|---|---|
| Barclays | Former users of | Halifax | 60 | Barclays | Current users of | Halifax | 64 | 4 |
| Barclays | Former users of | Nationwide | 63 | Barclays | Current users of | Nationwide | 34 | −29 |
| Barclays | Former users of | Santander | 58 | Barclays | Current users of | Santander | 52 | −6 |
| Halifax | Former users of | Barclays | 70 | Halifax | Current users of | Barclays | 58 | −13 |
| Halifax | Former users of | Nationwide | 81 | Halifax | Current users of | Nationwide | 60 | −21 |
| Halifax | Former users of | Santander | 78 | Halifax | Current users of | Santander | 55 | −23 |
| Nationwide | Former users of | Barclays | 83 | Nationwide | Current users of | Barclays | 75 | −7 |
| Nationwide | Former users of | Halifax | 85 | Nationwide | Current users of | Halifax | 78 | −7 |
| Nationwide | Former users of | Santander | 81 | Nationwide | Current users of | Santander | 80 | −2 |
| Santander | Former users of | Barclays | 63 | Santander | Current users of | Barclays | 68 | 5 |
| Santander | Former users of | Halifax | 69 | Santander | Current users of | Halifax | 66 | −3 |
| Santander | Former users of | Nationwide | 64 | Santander | Current users of | Nationwide | 60 | −4 |
| Average | 71 | 62 | −9 |
| Bank 1 customer group | Status | Bank 2 | Satisfaction score for bank 1 | Bank 1 | Status | Bank 2 customer group | Satisfaction score for bank 1 | Difference (current – former) |
|---|---|---|---|---|---|---|---|---|
| Barclays | Former users of | Halifax | 60 | Barclays | Current users of | Halifax | 64 | 4 |
| Barclays | Former users of | Nationwide | 63 | Barclays | Current users of | Nationwide | 34 | −29 |
| Barclays | Former users of | Santander | 58 | Barclays | Current users of | Santander | 52 | −6 |
| Halifax | Former users of | Barclays | 70 | Halifax | Current users of | Barclays | 58 | −13 |
| Halifax | Former users of | Nationwide | 81 | Halifax | Current users of | Nationwide | 60 | −21 |
| Halifax | Former users of | Santander | 78 | Halifax | Current users of | Santander | 55 | −23 |
| Nationwide | Former users of | Barclays | 83 | Nationwide | Current users of | Barclays | 75 | −7 |
| Nationwide | Former users of | Halifax | 85 | Nationwide | Current users of | Halifax | 78 | −7 |
| Nationwide | Former users of | Santander | 81 | Nationwide | Current users of | Santander | 80 | −2 |
| Santander | Former users of | Barclays | 63 | Santander | Current users of | Barclays | 68 | 5 |
| Santander | Former users of | Halifax | 69 | Santander | Current users of | Halifax | 66 | −3 |
| Santander | Former users of | Nationwide | 64 | Santander | Current users of | Nationwide | 60 | −4 |
Source(s): The author's own creation. YouGov BrandIndex UK 2022 © All rights reserved