Table 1 Analysis of variance... | Emerald Publishing

Table 1

Analysis of variance

	Descriptives
	Number of observations	Mean satisfaction score	Std. dev	Std. error
Solely loyal	18	73.3	12.7	3.0
Dual-brand loyal	104	64.0	15.4	1.5
Multi-brand loyal	40	56.9	23.0	3.6
Total	162	63.3	17.8	1.4

	ANOVA
	Sum of squares	df	Mean square	F	Sig
Between groups	3526.3	2	1763.2	5.9	0.003
Within groups	47,748	159	300.3
Total	51,274	161

	Post-Hoc tests	Mean difference (I − J)	Std error	Sig. (2-tailed)
I	J
Sole loyal	Dual-Loyal	9.3	4.4	0.10
Sole loyal	Multi-brand loyal	16.4	4.9	0.003
Dual loyal	Multi-brand loyal	7.1	3.2	0.08

Source(s): The author's own creation