Example analysis comparing satisfaction for sole-loyal customers vs. satisfaction with both brands used by dual-loyals
| Customer type | Satisfaction with Barclays | Satisfaction with Lloyds |
|---|---|---|
| Solely loyal to Barclays | 62 | – |
| Solely loyal to Lloyds | – | 59 |
| Bank with both Barclays and Lloyds | 60 | 50 |
| Customer type | Satisfaction with Barclays | Satisfaction with Lloyds |
|---|---|---|
| Solely loyal to Barclays | 62 | – |
| Solely loyal to Lloyds | – | 59 |
| Bank with both Barclays |
| Customer type | Satisfaction with Natwest | Satisfaction with Santander |
|---|---|---|
| Solely loyal to Natwest | 64 | – |
| Solely loyal to Santander | – | 65 |
| Bank with both Natwest and Santander | 60 | 54 |
| Customer type | Satisfaction with Natwest | Satisfaction with Santander |
|---|---|---|
| Solely loyal to Natwest | 64 | – |
| Solely loyal to Santander | – | 65 |
| Bank with both Natwest |
Source(s): The author's own creation. YouGov BrandIndex UK 2022 © All rights reserved