Table 1.

Topics and feature words of LDA model of UGC on travel e-commerce platform

Topics%Feature words
General perceptions of hotels15.0Breakfast, check-in, hotel, facility, environment, vacation, Marriott, Sheraton, complete, sea view room
Service quality14.7Overall, hotel, feeling, reliable, sea view, quiet, variety, restaurant, help, guest room
Tourist satisfaction14.4Value for money, like, satisfaction, next time, choice, service, revisit, thoughtful, wonderful, considerate
Comfort and cleanliness14.2Room, enthusiastic, very good, clean, comfortable, facilities, experience, staff, free, decoration
Convenience and accessibility14.0Location, beach, traffic, Haitang Bay, accommodation seaside, variety, close, convenience
General hotel experiences13.9Very good, swimming pool, food, nice, large, cleanliness, price, duty-free store, trip, quiet
Family-friendly activities13.9Children, like, playing, activity, children’s playground, water world, amusement facility, patience, aquarium
Source: By authors

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