Table 2.

Topics and feature words of LDA model of UGC on social media

Topics%Feature words
Scenic spots14.7Sanya International Duty Free Shopping Center, influencer hotspot, beach, seascape, photography, Nanshan, scenery, sea, tropics, speed boat
Social events and celebrity endorsements14.7Celebrity, Weibo, experience, activities, enjoy, friends, tourists, consumption, entertainment, charm
Hotel recommendations and experiences14.6Hotel, Haitang Bay, recommendation, accommodation, service, new, fun, reservation, sea, free
Shared experiences and tips14.3Weibo super topic, Weibo, video, duty-free, vacation, travel tip, Wuzhizhou Island, life, record, shopping festival
Photo-worthy locations14.2Yalong Bay, sea, sharing, low light, forest park, beautiful, scenery, filter, weather, darkness
Relaxation spots14.1Sand beach, island, play, sky, choice, sunshine, suggestion, routine, comfortable, accommodation
Local foods and special activities13.4Surfing, eating, delicious, wake surfing, Zaopi Vinegar, swimming pool, taste, address, hot pot, dining
Source: By authors

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