Table 3.

Topics and feature words of co-occurrence matrix diagram on travel e-commerce platform

Topics%Feature words
Natural and photogenic aspects of Sanya22.5Pool, beach, location, scenery, photography, seaside, evening, landscape, beautiful, duty-free store, children, coast, room, photogenic, tourist area, influencer hotspot, transportation, very beautiful, ocean, sea
Tourists’ experiences with hotels20.0Hotel, check-in, experience, environment, accommodation, Sanya, next time, satisfaction, very good, feeling, choice, will return, overall, vacation, family, comfortable, will come again, Yalong Bay, B&B, Haitang Bay
Quality of service provided by hotel staff17.9Service, very good, butler, enthusiastic, considerate, excellent, front desk, staff, arrangement, great, in advance, help, attentive, young lady, service attitude, sense of experience, check-out, needs, thorough, introduction
Cleanliness, facilities, and overall comfort of rooms14.5Facilities, clean, hygiene, upgrade, sea view, free, comfortable, spacious, complete, sea view room, balcony, guest room, tidy, room type, decor, cleaning, quiet, design, returned
Suitability for family-friendly activities12.8Children, like, recommend, play, suitable, worth it, fun, playing, activities, very happy, activity, happy, playing, aquarium, Atlantis, outing, baby, water park, exciting, cute
Tourists’ experiences with food and dining11.9Breakfast, value for money, restaurant, high, delivery, queue, delicious, price, suggestion, travel photography, eat, fruit, taste, gift, variety, too much, things, a lot, no need, package
General satisfaction of tourists0.4Good review, five stars, money, spend
Source: By authors

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