Dimensions and attributes of the perceived destination image of Sanya derived from UGC on travel e-commerce platforms
| Dimensions | Attributes | Keywords |
|---|---|---|
| Tourist infrastructure (37.1%) | Hotel (84.0%) | Hotel (30,565), room (16,488), check-in (11,991), butler (11,471), experience (7,454), environment (6,920), facility (6,029), breakfast (5,382), reception (3,397), check-out (1,642) |
| Restaurant (7.5%) | Restaurant (2,091), eat (1,952), delicious (1,282), taste (891), buffet (684), dinner (508), food (479), cake (432), take-out (398), Chinese restaurant (304) | |
| Attraction (6.7%) | Yalong Bay (1,797), Haitang Bay (1,539), attraction (1,180), Wuzhizhou Island (961), tourist spot (906), park (773), instructor (771), West Island (763), river (472), ticket (369) | |
| Duty-free store (1.8%) | Duty-free store (1,494), shopping (1,433) | |
| Atmosphere of the place（27.5%） | Pleasant (56.5%) | Good (12,866), like (4,912), very good (4,006), wonderful (3,490), interesting (2,798), happy (2,452), comfortable (2,294), pleasant (1,590), exciting (1,121), nice (958) |
| Satisfactory (28.2%) | Next time (5,451), satisfactory (4,440), recommendation (3,979), suitable (3,417), still come (2,986), revisit (2,456), top (545), first-rate (483), first-choice (463), deserving (335) | |
| Family-oriented (14.2%) | Child (7,406), parents and children (2,322), infant (1,228), family (789), parents-child activity (739), elder (594), children’s activity (453) | |
| Unique (1.1%) | Special (678), sole (615) | |
| Service (13.0%) | Service (100%) | Service (23,009), enthusiastic (5,280), thoughtful (5,171), service attitude (1,906), thorough (1,788), attitude (1,370), active (1,344), patient (1,327), attentive (1,098), grant whatever is requested (1,024) |
| Natural environment (7.2%) | Overall environment (54.3%) | Overall (2,761), scenery (2,303), photo (2,141), picturesque (1,266), sight (748), vision (723), beautiful environment (690), weather (579), hot (491) |
| Ocean (45.7%) | Beach (3,872), seascape (2,382), seaside (2,136), sea (2,025), sand (532) | |
| Tourist leisure and recreation (6.3%) | Theme Park (57.4%) | Amusement facility (2,613), aquarium (1,514), Atlantis (1,360), water world (1,210), white whale (607), mermaid (557), marine organism (535), rafting (475), children’s playground (459), performance (418) |
| Special sport (35.2%) | Swimming pool (6,563), swimming (687), infinity pool (601), diving (394), beach comb (356) | |
| Nightlife (7.4%) | Night (2,000) | |
| Social environment (3.9%) | Cleanness (58.8%) | Clean (5,438), sanitation (3,123), neat (1,223) |
| Friendly resident (31.0%) | Helpful (2,350), help (2,152), friendly (653) | |
| Overcrowded (10.2%) | Line-up (1,384), crowded (319) | |
| General infrastructure (3.2%) | Transportation (85.0%) | Transportation (1,108), electro mobile (911), close (909), car (633), convenience (619), distance (607), airport (574), walking 9531), sightseeing vehicle (469), taxi (347) |
| Infrastructure (15.0%) | Facility (436), hardware (433), well-equipped (399), public lavatory (333) | |
| Price level (1.8%) | Price level (100%) | Free (2,454), cost-effective (2,450), price (1,181), expensive (497), cheap (374), charge (357) |
| Dimensions | Attributes | Keywords |
|---|---|---|
| Tourist infrastructure | Hotel (84.0%) | Hotel (30,565), room (16,488), check-in (11,991), butler (11,471), experience (7,454), environment (6,920), facility (6,029), breakfast (5,382), reception (3,397), check-out (1,642) |
| Restaurant (7.5%) | Restaurant (2,091), eat (1,952), delicious (1,282), taste (891), buffet (684), dinner (508), food (479), cake (432), take-out (398), Chinese restaurant (304) | |
| Attraction (6.7%) | Yalong Bay (1,797), Haitang Bay (1,539), attraction (1,180), Wuzhizhou Island (961), tourist spot (906), park (773), instructor (771), West Island (763), river (472), ticket (369) | |
| Duty-free store (1,494), shopping (1,433) | ||
| Atmosphere of the place（27.5%） | Pleasant (56.5%) | Good (12,866), like (4,912), very good (4,006), wonderful (3,490), interesting (2,798), happy (2,452), comfortable (2,294), pleasant (1,590), exciting (1,121), nice (958) |
| Next time (5,451), satisfactory (4,440), recommendation (3,979), suitable (3,417), still come (2,986), revisit (2,456), top (545), first-rate (483), first-choice (463), deserving (335) | ||
| Family-oriented (14.2%) | Child (7,406), parents and children (2,322), infant (1,228), family (789), parents-child activity (739), elder (594), children’s activity (453) | |
| Unique (1.1%) | Special (678), sole (615) | |
| Service (13.0%) | Service (100%) | Service (23,009), enthusiastic (5,280), thoughtful (5,171), service attitude (1,906), thorough (1,788), attitude (1,370), active (1,344), patient (1,327), attentive (1,098), grant whatever is requested (1,024) |
| Natural environment | Overall environment (54.3%) | Overall (2,761), scenery (2,303), photo (2,141), picturesque (1,266), sight (748), vision (723), beautiful environment (690), weather (579), hot (491) |
| Beach (3,872), seascape (2,382), seaside (2,136), sea (2,025), sand (532) | ||
| Tourist leisure and recreation | Amusement facility (2,613), aquarium (1,514), Atlantis (1,360), water world (1,210), white whale (607), mermaid (557), marine organism (535), rafting (475), children’s playground (459), performance (418) | |
| Swimming pool (6,563), swimming (687), infinity pool (601), diving (394), beach comb (356) | ||
| Nightlife (7.4%) | Night (2,000) | |
| Social environment | Cleanness (58.8%) | Clean (5,438), sanitation (3,123), neat (1,223) |
| Friendly resident (31.0%) | Helpful (2,350), help (2,152), friendly (653) | |
| Overcrowded (10.2%) | Line-up (1,384), crowded (319) | |
| General infrastructure | Transportation (85.0%) | Transportation (1,108), electro mobile (911), close (909), car (633), convenience (619), distance (607), airport (574), walking 9531), sightseeing vehicle (469), taxi (347) |
| Infrastructure (15.0%) | Facility (436), hardware (433), well-equipped (399), public lavatory (333) | |
| Price level (1.8%) | Price level (100%) | Free (2,454), cost-effective (2,450), price (1,181), expensive (497), cheap (374), charge (357) |
Notes:
Attributes in italics refer to those attributes that are not from the mutual destination image framework but are newly identified by text mining analytics in this study. The numbers in the bracket behind dimensions and attributes represent their weights, and the numbers in the bracket behind keywords represent their frequencies
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