Dimensions and attributes of the perceived destination image of Sanya derived from UGC on social media platforms
| Dimensions | Attributes | Keywords |
|---|---|---|
| Tourist infrastructure (37.6%) | Attraction (41.1%) | Yalong Bay (2,342), Haitang Bay (1,956), Sanya Bay (1,487), Wuzhizhou Island (1,410), West Island (1,281), attraction (1,178), Houhai (1,096), Dadonghai (994), Coconut Dream Corridor (943), Clear Water Bay (923) |
| Hotel (26.4%) | Hotel (8,988), B&B (1,059), accommodation (544), sea-view room (385), Edition (378), villa (362), Marriott (351), Mandarin (330) | |
| Duty-free store (13.6%) | Duty-free (1,781), promotion (1,364), shopping (684), duty-free store (559), brand (388), off-island (377), product (317) | |
| Special food (11.0%) | Seafood (1,611), Zaopi Vinegar (685), coconut chicken (580), coconut (436), Qingbuliang (396) | |
| Restaurant (7.9%) | Delicious (1,549), restaurant (1,249), taste (556), hot pot (434), dining (347) | |
| Recommendation (18.4%) | Recommendation (100%) | Recommendation (2,002), influencer hotspot (1,173), travel tip (1,104), discovery (732), link (601), inquiry (530), wearing (517), advice (511), sharing (470), sunscreen (321) |
| Natural environment (13.7%) | Ocean (52.4%) | Sand beach (1,499), seaside (1,459), sea (1,024), island (912), seascape (867), ocean (768), beach (601), seawater (428), sea breeze (353), wave (300) |
| Overall environment (47.6%) | City (1,210), weather (885), hot (785), tropics (710), scenery (558), sunset (554), rain (515), sunshine (513), summer (469), nature (360) | |
| Tourist leisure and recreation (9.8%) | Special activity (41.0%) | Surfing (1,475), yacht (1,127), diving (883), swimming pool (822), swimming (611), beach comb (310) |
| Theme park (38.7%) | Atlantis (1,656), amusement facility (1,111), water world (630), Eternal Love (444), aquarium (349) | |
| Nightlife (10.5%) | Night (895), night market (537) | |
| Recreation (9.8%) | Relaxation (872), entertainment (465) | |
| Atmosphere of the place (9.3%) | Pleasant (75.4%) | Like (1370), enjoyable (779), happy (572), free (564), good (542), nice (514), exciting (421), comfortable (340), attractive (309) |
| Family-oriented (17.8%) | Family (693), parents and children (422), mother (408), child (397), infant (392) | |
| Unique (4.1%) | Special (533) | |
| Satisfactory (2.8%) | Deserving (360) | |
| General infrastructure (4.9%) | Transportation (100%) | Air ticket (1,287), walking (737), car rental (721), airport (617), trip (568), transportation (478), flight (456), plane (427), center (410), Phoenix Airport (385) |
| Price level (3.0%) | Price level (100%) | Consumption (1,057), price (995), cheap (739), free (530), expensive (519) |
| Culture, history and art (2.6%) | Culture (77.1%) | Culture (1,028), cultural tourism (1,014), East (453), civilization (304) |
| Celebrity effect (22.9%) | Wu Lei (418), internet celebrity (415) | |
| Service (0.6%) | Service (100%) | Service (901) |
| Dimensions | Attributes | Keywords |
|---|---|---|
| Tourist infrastructure (37.6%) | Attraction (41.1%) | Yalong Bay (2,342), Haitang Bay (1,956), Sanya Bay (1,487), Wuzhizhou Island (1,410), West Island (1,281), attraction (1,178), Houhai (1,096), Dadonghai (994), Coconut Dream Corridor (943), Clear Water Bay (923) |
| Hotel (26.4%) | Hotel (8,988), B&B (1,059), accommodation (544), sea-view room (385), Edition (378), villa (362), Marriott (351), Mandarin (330) | |
| Duty-free (1,781), promotion (1,364), shopping (684), duty-free store (559), brand (388), off-island (377), product (317) | ||
| Seafood (1,611), Zaopi Vinegar (685), coconut chicken (580), coconut (436), Qingbuliang (396) | ||
| Restaurant (7.9%) | Delicious (1,549), restaurant (1,249), taste (556), hot pot (434), dining (347) | |
| Recommendation (18.4%) | Recommendation (100%) | Recommendation (2,002), influencer hotspot (1,173), travel tip (1,104), discovery (732), link (601), inquiry (530), wearing (517), advice (511), sharing (470), sunscreen (321) |
| Natural environment | Sand beach (1,499), seaside (1,459), sea (1,024), island (912), seascape (867), ocean (768), beach (601), seawater (428), sea breeze (353), wave (300) | |
| Overall environment (47.6%) | City (1,210), weather (885), hot (785), tropics (710), scenery (558), sunset (554), rain (515), sunshine (513), summer (469), nature (360) | |
| Tourist leisure and recreation (9.8%) | Surfing (1,475), yacht (1,127), diving (883), swimming pool (822), swimming (611), beach comb (310) | |
| Atlantis (1,656), amusement facility (1,111), water world (630), Eternal Love (444), aquarium (349) | ||
| Nightlife (10.5%) | Night (895), night market (537) | |
| Recreation (9.8%) | Relaxation (872), entertainment (465) | |
| Atmosphere of the place | Pleasant (75.4%) | Like (1370), enjoyable (779), happy (572), free (564), good (542), nice (514), exciting (421), comfortable (340), attractive (309) |
| Family-oriented (17.8%) | Family (693), parents and children (422), mother (408), child (397), infant (392) | |
| Unique (4.1%) | Special (533) | |
| Deserving (360) | ||
| General infrastructure (4.9%) | Transportation (100%) | Air ticket (1,287), walking (737), car rental (721), airport (617), trip (568), transportation (478), flight (456), plane (427), center (410), Phoenix Airport (385) |
| Price level (3.0%) | Price level (100%) | Consumption (1,057), price (995), cheap (739), free (530), expensive (519) |
| Culture, history and art (2.6%) | Culture (77.1%) | Culture (1,028), cultural tourism (1,014), East (453), civilization (304) |
| Wu Lei (418), internet celebrity (415) | ||
| Service (0.6%) | Service (100%) | Service (901) |
Note:
Attributes in italics refer to those attributes that are not from the mutual destination image framework but are newly identified by text mining analytics in this study. The numbers in the bracket behind dimensions and attributes represent their weights, and the numbers in the bracket behind keywords represent their frequencies.
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