Alignment and misalignment of strategic renewal and innovation with the perceived challengesa
| Challenges | Alignment/Misalignment | New strategic renewal and innovation |
|---|---|---|
Human resources
| Alignment | HRM* strategy
|
Uncertainty
| Alignment | Reflective strategy Search for information Reorganization
|
| Misalignment | P&S** innovation
| |
Control
| Alignment | Reflective strategy Reorganization
|
Economic
| Alignment | HRM* strategy
|
| Misalignment | HRM* strategy
Reorganization |
| Challenges | Alignment/Misalignment | New strategic renewal and innovation |
|---|---|---|
Job insecurity Vulnerability Demotivation Stress Loss of competence Loss of skills Loss of creativity | Alignment | HRM* strategy Training Psychological support Hygiene protection Motivation Salary supplementation Retainment R&D New formulas New menus |
Lack of information from the government No projection Unknown, unpredicted, and unforeseen future | Alignment | Reflective strategy Psychological support Hygiene protection Motivation Salary supplementation Retainment |
| Misalignment | P&S** innovation R&D New formulas New menus | |
Lack of power Lack of control Feeling obstructed | Alignment | Reflective strategy Hygiene protection Safety measures Rule compliance R&D New formulas New menus |
Finances No income/revenue Loans Upcoming salary payment No economic support | Alignment | HRM* strategy Furloughs |
| Misalignment | HRM* strategy Training |
Note(s): *Human resource management
**Products and services
aAuthors' own elaboration based on the qualitative data and analysis
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