Table 2

Alignment and misalignment of strategic renewal and innovation with the perceived challengesa

ChallengesAlignment/MisalignmentNew strategic renewal and innovation
Human resources
  • Job insecurity

  • Vulnerability

  • Demotivation

  • Stress

  • Loss of competence

  • Loss of skills

  • Loss of creativity

Alignment HRM* strategy
  • Training

  • Psychological support

  • Hygiene protection

  • Motivation

  • Salary supplementation

  • Retainment

P&S** innovation
  • R&D

  • New formulas

  • New menus

Uncertainty
  • Lack of information from the government

  • No projection

  • Unknown, unpredicted, and unforeseen future

Alignment Reflective strategy
Search for information
Reorganization
  • Psychological support

  • Hygiene protection

  • Motivation

  • Salary supplementation

  • Retainment

Misalignment P&S** innovation
  • R&D

  • New formulas

  • New menus

Control
  • Lack of power

  • Lack of control

  • Feeling obstructed

Alignment Reflective strategy
Reorganization
  • Hygiene protection

  • Safety measures

  • Rule compliance

P&S innovation
  • R&D

  • New formulas

  • New menus

New marketing strategy
Economic
  • Finances

  • No income/revenue

  • Loans

  • Upcoming salary payment

  • No economic support

Alignment HRM* strategy
  • Furloughs

Misalignment HRM* strategy
  • Training

P&S** innovation
Reorganization

Note(s): *Human resource management

**Products and services

aAuthors' own elaboration based on the qualitative data and analysis

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