Summary of data collection
| Index | Sources | Data set | Scope |
|---|---|---|---|
| Interviews with market actors | Consumers (9) Wine importers (3) Wine producers (4) Press (1) | 17 interviews | Phenomenological understanding of how the consumption of wine has changed because of the Swedish state’s initiatives from different market actors |
| Interviews with Spritmuseum | Intendent of Museum Expert is the history of Swedish drink | 2 interviews | To augment understanding of archival data and seeking for alternative oral accounts of history |
| Archival data from netnographic sites | www.systembolagethistoria.se; www.filmarkivet.se; https://slakthistoria.se; www.handelnshistoria.se; https://motdrag.se; https://popularhistoria.se. www.bizstories.se; https://spritmuseum.se; | 47 webpages 3 podcasts | Published materials and records available on internet on the history of the Swedish alcohol policy and Systembolaget |
| Archival data from physical sites | Spritmuseum, Stockholm Centrum för Näringslivshistoria | Authors’ pictures and notes Advertisement (Ö1-2) Printed material (L1-12) Annual Reports (D4) Internal Correspondence (E7) Board Memorandum (B 6c) Sales Manual (B5) Store Manuals (B4a) Internal Training (B4b) | Historical data of Operation Vin |
| Historical cultural artifacts | Original ration book (1954), pamphlets, advertising, billboards | 7 objects | Historical knowledge embodied in material artefacts |
| Books on wine-related topics | Examples: ”Vin&Sprit 1917–2008”; “Chateau vadå?”; Handbook of Enology”; “Fredagskväll”; “Uppdrag vin: en introduktion till vin och vinprovning”; “Atlas över världensviner”, Svensk Alkoholhistoria” | 12 books | Historical and current understanding of the field of wine with a specific focus on Sweden |
| Newspaper articles (including videos) | Expressen, Dagens Nyheter, Svenska Dagbladet, SVT Nyheter; storytel.se; open.spotify.com; sverigesradio.se | 63 articles | The wine context Media discourse on wine consumption and alcohol policy in Sweden |
| Wine Blogs and Specialized magazines | Diderot.se; vinology.com; ohmansmatovin.com; bkwine.com/sv; vinifierat.se; svensktvin.se; Decanter, Winemag.com | (Posts from April 2018 – March 2022) 41 threads | The broader wine context Perspectives of professionals on wine market |
| Ethnographic observations | Audio notes Jot notes Pictures | 10:29 h 7 pages 549 pictures | First-hand observations of consumer´s practices in the Systembolaget´s retails |
| Corporate and Market data | Alcohol consumption in Sweden, Corporate marketing documentation (e.g., Systembolaget launch plan, responsibility report) and documentation directed to consumers (e.g. flyers, pamphlets, brochures) | 329 pages 34 objects | General understanding of the institutional field (organizational structure, culture, in-store communication) |
| Index | Sources | Data set | Scope |
|---|---|---|---|
| Interviews with market actors | Consumers (9) | 17 interviews | Phenomenological understanding of how the consumption of wine has changed because of the Swedish state’s initiatives from different market actors |
| Interviews with Spritmuseum | Intendent of Museum | 2 interviews | To augment understanding of archival data and seeking for alternative oral accounts of history |
| Archival data from netnographic sites | 47 webpages | Published materials and records available on internet on the history of the Swedish alcohol policy and Systembolaget | |
| Archival data from physical sites | Spritmuseum, Stockholm | Authors’ pictures and notes | Historical data of Operation Vin |
| Historical cultural artifacts | Original ration book (1954), pamphlets, advertising, billboards | 7 objects | Historical knowledge embodied in material artefacts |
| Books on wine-related topics | Examples: ”Vin&Sprit 1917–2008”; “Chateau vadå?”; Handbook of Enology”; “Fredagskväll”; “Uppdrag vin: en introduktion till vin och vinprovning”; “Atlas över världensviner”, Svensk Alkoholhistoria” | 12 books | Historical and current understanding of the field of wine with a specific focus on Sweden |
| Newspaper articles (including videos) | Expressen, Dagens Nyheter, Svenska Dagbladet, SVT Nyheter; storytel.se; open.spotify.com; sverigesradio.se | 63 articles | The wine context |
| Wine Blogs and Specialized magazines | Diderot.se; vinology.com; ohmansmatovin.com; bkwine.com/sv; vinifierat.se; svensktvin.se; Decanter, Winemag.com | (Posts from April 2018 – | The broader wine context |
| Ethnographic observations | Audio notes | 10:29 h | First-hand observations of consumer´s practices in the Systembolaget´s retails |
| Corporate and Market data | Alcohol consumption in Sweden, | 329 pages | General understanding of the institutional field (organizational structure, culture, in-store communication) |
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