Table A1. List of key informants... | Emerald Publishing

Table A1.

List of key informants

Informant names	Age^a	Occupation	Market actor
Oscar	27	PhD student	Consumer (1)
Nils	30	PhD student	Consumer (2)
Molly	27	PhD student	Consumer (3)
Helene	42	Post-doc	Consumer (4)
Kerstin	70	Retired	Consumer (5)
Lasse	65	Retired	Consumer (6)
Karin	67	Retired	Consumer (7)
Vasco	40	Sales manager	Consumer (8)
Elina	38	Service manager	Consumer (9)
Markus	n/d	Product category manager	Wine importer (1)
Christian	42	Financial manager	Wine importer (2)
Hanna	36	Marketing manager	Wine importer (3)
Franco	n/d	Wine maker	Wine producer (1)
Ugo	n/d	General manager	Wine producer (2)
Tiziano	n/d	Export manager	Wine producer (3)
Nicola	n/d	Export manager	Wine producer (4)
Nadja	n/d	Drink Expert, Spritmuseum	Institution
Eva	59	Intendent, Spritmuseum	Institution
Alessandro	n/d	Journalist, editor	Press

Informant names	Age^a	Occupation	Market actor
Oscar	27	PhD student	Consumer (1)
Nils	30	PhD student	Consumer (2)
Molly	27	PhD student	Consumer (3)
Helene	42	Post-doc	Consumer (4)
Kerstin	70	Retired	Consumer (5)
Lasse	65	Retired	Consumer (6)
Karin	67	Retired	Consumer (7)
Vasco	40	Sales manager	Consumer (8)
Elina	38	Service manager	Consumer (9)
Markus	n/d	Product category manager	Wine importer (1)
Christian	42	Financial manager	Wine importer (2)
Hanna	36	Marketing manager	Wine importer (3)
Franco	n/d	Wine maker	Wine producer (1)
Ugo	n/d	General manager	Wine producer (2)
Tiziano	n/d	Export manager	Wine producer (3)
Nicola	n/d	Export manager	Wine producer (4)
Nadja	n/d	Drink Expert, Spritmuseum	Institution
Eva	59	Intendent, Spritmuseum	Institution
Alessandro	n/d	Journalist, editor	Press

Note:

a

Respondent’s age indicated refers to their age when interviewed, between 2014 and 2016

Source: Authors’ data collection