Table 3

Hierarchical regression result of process models

Model 1 (moderation)Model 4 (mediation)Model 14 (moderation)
PredictorsRRLSPCRRLSPCRBIRRLSPCRBI
Control variable
Gender0.2177* [−0.0198, 0.4553]0.2163* [−0.0301, 0.4626]−0.0465 [−0.2478, 0.1547]0.2163* [−0.0301, 0.4626]−0.0346 [−0.2331, 0.1638]
Income−0.0047 [−0.0437, 0.0343]−0.0006 [−0.0411, 0.0398]0.0289* [−0.004, 0.0619]−0.0006 [−0.0411,0.0398]0.0255 [−0.0071, 0.0582]
Shop Frequency0.0913 [−0.0680, 0.2507]0.0617 [−0.1026, 0.02261]0.0604 [−0.0736, 0.1943]0.0617 [−0.1026,0.2261]0.0571 [−0.0753, 0.1895]
Age0.0068 [−0.0031, 0.0169]0.0064 [−0.0041, 0.0168]0.0036 [−0.0049,0.0121]0.0064 [−0.004,0.0168]0.0032 [−0.0052, 0.0115]
Social desirability0.1283** [0.0002, 0.2564]0.1662** [0.0341, 0.2984]0.0243 [−0.084, 0.1326]0.1662** [0.0341, 0.2984]0.0335 [−0.0734,0.1403]
Education0.0631 [−0.0281, 0.1542]0.0761 [−0.0182, 0.1705]−0.0289 [−0.1059, 0.0481]0.0761 [−0.0182, 0.1705]−0.0317 [−0.108,0.0446]
Main effects
TRPC0.2746*** [0.1418, 0.4074]0.4649*** [0.4099, 0.52]0.1665*** [0.111, 0.2223]0.4649*** [0.4099,0.52]0.1647*** [0.1089,0.2204]
TLPC0.1053 [−0.0251, 0.2356]    
RICN/A   0.1658** [0.0004, 0.3312]
RRLSPCN/A 0.6226*** [0.5513, 0.6939] 0.5556*** [0.4177,0.6936]
Interaction effects
TRPC × TLPC0.0302** [0.0005, 0.0599]    
RIC × RRLSPC    −0.0069 [−0.0396, 0.0258]
Constant0.74520.81760.46990.81760.2513
F-value (df)40.1654 (9, 502)42.5274 (7, 504)90.2727 (8, 503)42.5275 (7, 504)75.9655 (10, 501)
R20.41860.37130.58940.37130.6026
Indirect effect  0.2895 [0.2366, 0.3455]  
Index of moderated mediation   −0.0032 (0.0094) CI [−0.0215, 0.0151]
N512512512512512

Note(s): Table reports standardized coefficients. *p < 0.1, **p < 0.05; ***p < 0.01. Abbreviations: RIC, Retail interactional capability; TLPC, transparent loyalty program capability; TRPC, transparent returns policy capability; RRLSPC, retailer reverse logistics service procedural capability; RBI, repurchase behavioral intention. Hawthorne effect was assessed by collecting data from an out-of-sample population (e.g. Bendoly and Swink, 2007; Ta et al., 2018; Jin et al., 2023; Tokar et al., 2020) and no differences were observed across treatment groups regarding their goals in RB

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