Interview themes
| Themes | Subthemes | Codes | Example quote |
|---|---|---|---|
| Attitudes towards general healthy eating | Attitudes | Positive | Health is a light and balanced diet, which is healthy for human body (Group A, Male) |
| Not positive | |||
| Consumers’ eating habits | Daily diets | I usually eat steamed buns and eggs in the morning (Group B, Male) | |
| Healthy food type | A combination of meat and vegetables (Group B, Male) | ||
| Unhealthy food type | Barbecue and fried food (Group B, Male) | ||
| Healthy eating score | I want to score 70 points, because I try to maintain long-term eating habits, but it has nothing to do with nutrition and health (Group A, Female) | ||
| Motivation for healthy eating | Personal factors | Health status | I have acute gastroenteritis, so I am very strict about my diet (Group A, Female) |
| Weight | I often stay up late and eat takeout and high-fat food. I gain 10 kilograms a year (Group A, Male) | ||
| Psychological factors | Emotion/mood | I think food can change my mood greatly (Group A, Female) | |
| Other factors | Concerns about food safety | Some foods contain substances that make children mature early and contain pesticide residues (Group A, Male) | |
| Concerns about food quality | I care about how the food looks and don’t eat the unhealthy ones (Group B, Male) | ||
| Perceived benefits | A healthy diet can supplement the nutrients needed by the body, prevent intestinal diseases, and avoid excessive fat (Group A, Female) | ||
| Barriers to healthy eating | Personal factors | Time pressure | I felt physically exhausted after work, so I did not have much energy to cook (Group A, Male) |
| Economic factors | Food price | It’s right to choose food with a lower price (Group A, Male) | |
| Personal income | My income covers my food expenses (Group B, Female) | ||
| Social factors | Friends and family | What I eat is influenced by my family (Group A, Male) | |
| Awareness of healthy eating | Food scandal | Food scandal | Our local cabbage was found to have excessive formaldehyde (Group A, Male) |
| Policy and measures | Policy and measures | Government departments produce posters on healthy eating (Group B, Female) | |
| Advice on healthy eating | Advice | Advice | Food suppliers should not demand external packaging for vegetables and fruits but should focus on the quality and health of the food (Group A, Female) |
| Themes | Subthemes | Codes | Example quote |
|---|---|---|---|
| Attitudes towards general healthy eating | Attitudes | Positive | Health is a light and balanced diet, which is healthy for human body (Group A, Male) |
| Not positive | |||
| Consumers’ eating habits | Daily diets | I usually eat steamed buns and eggs in the morning (Group B, Male) | |
| Healthy food type | A combination of meat and vegetables (Group B, Male) | ||
| Unhealthy food type | Barbecue and fried food (Group B, Male) | ||
| Healthy eating score | I want to score 70 points, because I try to maintain long-term eating habits, but it has nothing to do with nutrition and health (Group A, Female) | ||
| Motivation for healthy eating | Personal factors | Health status | I have acute gastroenteritis, so I am very strict about my diet (Group A, Female) |
| Weight | I often stay up late and eat takeout and high-fat food. I gain 10 kilograms a year (Group A, Male) | ||
| Psychological factors | Emotion/mood | I think food can change my mood greatly (Group A, Female) | |
| Other factors | Concerns about food safety | Some foods contain substances that make children mature early and contain pesticide residues (Group A, Male) | |
| Concerns about food quality | I care about how the food looks and don’t eat the unhealthy ones (Group B, Male) | ||
| Perceived benefits | A healthy diet can supplement the nutrients needed by the body, prevent intestinal diseases, and avoid excessive fat (Group A, Female) | ||
| Barriers to healthy eating | Personal factors | Time pressure | I felt physically exhausted after work, so I did not have much energy to cook (Group A, Male) |
| Economic factors | Food price | It’s right to choose food with a lower price (Group A, Male) | |
| Personal income | My income covers my food expenses (Group B, Female) | ||
| Social factors | Friends and family | What I eat is influenced by my family (Group A, Male) | |
| Awareness of healthy eating | Food scandal | Food scandal | Our local cabbage was found to have excessive formaldehyde (Group A, Male) |
| Policy and measures | Policy and measures | Government departments produce posters on healthy eating (Group B, Female) | |
| Advice on healthy eating | Advice | Advice | Food suppliers should not demand external packaging for vegetables and fruits but should focus on the quality and health of the food (Group A, Female) |
Source(s): Authors' own work