Cluster analysis for Greek consumers
| Factors and items | Cluster 1 (19.8%) n = 68 | Cluster 2 (49.1%) n = 169 | Cluster 3 (31.1%) n = 107 | Kruskal-Wallis H |
|---|---|---|---|---|
| Factor 1 | ||||
| Item 1.1 | 7 (76.5) | 6 (45.6) | 5 (30.8) | 52.69* |
| Item 1.2 | 7 (54.4) | 6 (43.2) | 5 (29.0) | 61.49* |
| Item 1.3 | 7 (69.1) | 6 (48.5) | 6 (33.6) | 66.70* |
| Item 1.4 | 7 (85.3) | 6 (49.1) | 6 (40.2) | 72.46* |
| Factor 2 | ||||
| Item 2.1 | 7 (98.5) | 7 (52.1) | 7 (41.1) | 63.83* |
| Item 2.2 | 7 (73.5) | 7 (40.2) | 6 (30.8) | 62.21* |
| Item 2.3 | 7 (91.2) | 7 (49.1) | 6 (43.0) | 74.56* |
| Item 2.4 | 7 (77.9) | 6 (46.2) | 4 (26.2) | 77.19* |
| Item 2.5 | 7 (83.8) | 6 (43.8) | 5 (32.7) | 82.33* |
| Factor 3 | ||||
| Item 3.1 | 7 (58.3) | 7 (48.5) | 6 (34.6) | 53.64* |
| Item 3.2 | 7 (80.9) | 6 (46.2) | 6 (43.9) | 46.21* |
| Item 3.3 | 7 (86.8) | 6 (52.7) | 6 (37.4) | 90.68* |
| Item 3.4 | 7 (72.1) | 6 (50.9) | 6 (36.4) | 42.69* |
| Factor 4 | ||||
| Item 4.1 | 7 (51.5) | 6 (46.2) | 5 (28.0) | 77.53* |
| Item 4.2 | 7 (85.3) | 6 (47.3) | 5 (32.7) | 114.75* |
| Item 4.3 | 7 (76.5) | 6 (47.9) | 5 (31.8) | 120.71* |
| Item 4.4 | 7 (83.8) | 6 (55.6) | 5 (32.7) | 135.62* |
| Item 4.5 | 7 (89.7) | 6 (41.4) | 4 (30.8) | 90.80* |
| Factor 5 | ||||
| Item 5.1 | 7 (47.1) | 6 (35.5) | 4 (31.8) | 115.86* |
| Item 5.2 | 7 (61.8) | 6 (47.3) | 5 (33.6) | 105.35* |
| Item 5.3 | 7 (55.9) | 6 (46.2) | 4 (32.7) | 136.48* |
| Item 5.4 | 7 (57.4) | 6 (36.7) | 4 (34.6) | 159.88* |
| Item 5.5 | 7 (50.0) | 6 (36.7) | 4 (31.8) | 162.04* |
| Item 5.6 | 6 (41.2) | 4 (30.2) | 4 (26.2) | 134.29* |
| Factor 6 | ||||
| Item 6.3 | 6 (66.2) | 6 (47.3) | 5 (38.3) | 65.50* |
| Item 6.4 | 7 (29.4) | 6 (27.8) | 4 (26.2) | 14.97* |
| Factors and items | Cluster 1 (19.8%) n = 68 | Cluster 2 (49.1%) n = 169 | Cluster 3 (31.1%) n = 107 | Kruskal-Wallis H |
|---|---|---|---|---|
| Item 1.1 | 7 (76.5) | 6 (45.6) | 5 (30.8) | 52.69* |
| Item 1.2 | 7 (54.4) | 6 (43.2) | 5 (29.0) | 61.49* |
| Item 1.3 | 7 (69.1) | 6 (48.5) | 6 (33.6) | 66.70* |
| Item 1.4 | 7 (85.3) | 6 (49.1) | 6 (40.2) | 72.46* |
| Item 2.1 | 7 (98.5) | 7 (52.1) | 7 (41.1) | 63.83* |
| Item 2.2 | 7 (73.5) | 7 (40.2) | 6 (30.8) | 62.21* |
| Item 2.3 | 7 (91.2) | 7 (49.1) | 6 (43.0) | 74.56* |
| Item 2.4 | 7 (77.9) | 6 (46.2) | 4 (26.2) | 77.19* |
| Item 2.5 | 7 (83.8) | 6 (43.8) | 5 (32.7) | 82.33* |
| Item 3.1 | 7 (58.3) | 7 (48.5) | 6 (34.6) | 53.64* |
| Item 3.2 | 7 (80.9) | 6 (46.2) | 6 (43.9) | 46.21* |
| Item 3.3 | 7 (86.8) | 6 (52.7) | 6 (37.4) | 90.68* |
| Item 3.4 | 7 (72.1) | 6 (50.9) | 6 (36.4) | 42.69* |
| Item 4.1 | 7 (51.5) | 6 (46.2) | 5 (28.0) | 77.53* |
| Item 4.2 | 7 (85.3) | 6 (47.3) | 5 (32.7) | 114.75* |
| Item 4.3 | 7 (76.5) | 6 (47.9) | 5 (31.8) | 120.71* |
| Item 4.4 | 7 (83.8) | 6 (55.6) | 5 (32.7) | 135.62* |
| Item 4.5 | 7 (89.7) | 6 (41.4) | 4 (30.8) | 90.80* |
| Item 5.1 | 7 (47.1) | 6 (35.5) | 4 (31.8) | 115.86* |
| Item 5.2 | 7 (61.8) | 6 (47.3) | 5 (33.6) | 105.35* |
| Item 5.3 | 7 (55.9) | 6 (46.2) | 4 (32.7) | 136.48* |
| Item 5.4 | 7 (57.4) | 6 (36.7) | 4 (34.6) | 159.88* |
| Item 5.5 | 7 (50.0) | 6 (36.7) | 4 (31.8) | 162.04* |
| Item 5.6 | 6 (41.2) | 4 (30.2) | 4 (26.2) | 134.29* |
| Item 6.3 | 6 (66.2) | 6 (47.3) | 5 (38.3) | 65.50* |
| Item 6.4 | 7 (29.4) | 6 (27.8) | 4 (26.2) | 14.97* |
Note(s): *Highly significant as p < 0.001
Test result for assessing the independence of clusters: F = 58.719, significant as p < 0.001
Source(s): Table by authors
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