Cluster analysis for Italian consumers
| Factors and items | Cluster 1 (33.4%) n = 104 | Cluster 2 (39.2%) n = 122 | Cluster 3 (27.3%) n = 85 | Kruskal-Wallis H |
|---|---|---|---|---|
| Factor 1 | ||||
| Item 1.1 | 7 (77.9) | 6 (41.8) | 5 (27.1) | 87.60* |
| Item 1.2 | 7 (69.2) | 6 (41.0) | 5 (28.2) | 105.43* |
| Item 1.3 | 7 (64.4) | 6 (43.4) | 6 (31.8) | 90.97* |
| Item 1.4 | 7 (74.0) | 7 (45.1) | 6 (31.8) | 86.41* |
| Factor 2 | ||||
| Item 2.1 | 7 (83.7) | 7 (51.6) | 7 (32.9) | 67.19* |
| Item 2.2 | 7 (67.3) | 6 (37.7) | 5 (30.6) | 79.84* |
| Item 2.3 | 7 (75.0) | 6 (45.9) | 6 (35.3) | 107.89* |
| Item 2.4 | 7 (68.3) | 6 (32.0) | 4 (35.3) | 90.45* |
| Item 2.5 | 7 (70.2) | 6 (42.6) | 6 (32.9) | 81.65* |
| Factor 3 | ||||
| Item 3.1 | 7 (73.1) | 7 (45.9) | 6 (28.2) | 51.45* |
| Item 3.2 | 7 (77.9) | 7 (50.0) | 7 (28.2) | 69.22* |
| Item 3.3 | 7 (68.3) | 6 (52.5) | 5 (38.8) | 104.23* |
| Item 3.4 | 7 (75.0) | 6 (50.8) | 6 (28.2) | 85.43* |
| Item 3.5 | 7 (58.7) | 6 (45.1) | 6 (32.9) | 71.79* |
| Factor 4 | ||||
| Item 4.1 | 7 (54.8) | 6 (36.9) | 5 (29.4) | 109.74* |
| Item 4.2 | 7 (60.6) | 6 (42.6) | 5 (27.1) | 94.37* |
| Item 4.3 | 7 (68.3) | 5 (32.8) | 4 (27.1) | 118.21* |
| Item 4.4 | 7 (72.1) | 6 (42.6) | 5 (27.0) | 108.30* |
| Item 4.5 | 7 (64.4) | 6 (39.3) | 5 (27.2) | 72.65* |
| Factor 5 | ||||
| Item 5.1 | 6 (40.4) | 5 (36.9) | 4 (30.6) | 96.03* |
| Item 5.2 | 7 (50.0) | 6 (41.8) | 5 (45.9) | 97.38* |
| Item 5.3 | 7 (43.3) | 6 (49.2) | 5 (34.1) | 78.62* |
| Item 5.4 | 6 (48.1) | 6 (45.1) | 4 (38.8) | 128.73* |
| Item 5.5 | 6 (46.2) | 6 (43.4) | 4 (43.5) | 151.25* |
| Item 5.6 | 6 (39.4) | 5 (39.3) | 4 (41.2) | 105.01* |
| Factor 6 | ||||
| Item 6.1 | 6 (45.2) | 5 (38.5) | 4 (37.6) | 65.37* |
| Item 6.2 | 6 (40.4) | 6 (39.3) | 4 (32.9) | 62.55* |
| Item 6.3 | 6 (46.2) | 6 (41.0) | 5 (25.9) | 49.31* |
| Item 6.4 | 6 (24.0) | 4 (27.9) | 4 (36.5) | 14.19* |
| Factors and items | Cluster 1 (33.4%) n = 104 | Cluster 2 (39.2%) n = 122 | Cluster 3 (27.3%) n = 85 | Kruskal-Wallis H |
|---|---|---|---|---|
| Item 1.1 | 7 (77.9) | 6 (41.8) | 5 (27.1) | 87.60* |
| Item 1.2 | 7 (69.2) | 6 (41.0) | 5 (28.2) | 105.43* |
| Item 1.3 | 7 (64.4) | 6 (43.4) | 6 (31.8) | 90.97* |
| Item 1.4 | 7 (74.0) | 7 (45.1) | 6 (31.8) | 86.41* |
| Item 2.1 | 7 (83.7) | 7 (51.6) | 7 (32.9) | 67.19* |
| Item 2.2 | 7 (67.3) | 6 (37.7) | 5 (30.6) | 79.84* |
| Item 2.3 | 7 (75.0) | 6 (45.9) | 6 (35.3) | 107.89* |
| Item 2.4 | 7 (68.3) | 6 (32.0) | 4 (35.3) | 90.45* |
| Item 2.5 | 7 (70.2) | 6 (42.6) | 6 (32.9) | 81.65* |
| Item 3.1 | 7 (73.1) | 7 (45.9) | 6 (28.2) | 51.45* |
| Item 3.2 | 7 (77.9) | 7 (50.0) | 7 (28.2) | 69.22* |
| Item 3.3 | 7 (68.3) | 6 (52.5) | 5 (38.8) | 104.23* |
| Item 3.4 | 7 (75.0) | 6 (50.8) | 6 (28.2) | 85.43* |
| Item 3.5 | 7 (58.7) | 6 (45.1) | 6 (32.9) | 71.79* |
| Item 4.1 | 7 (54.8) | 6 (36.9) | 5 (29.4) | 109.74* |
| Item 4.2 | 7 (60.6) | 6 (42.6) | 5 (27.1) | 94.37* |
| Item 4.3 | 7 (68.3) | 5 (32.8) | 4 (27.1) | 118.21* |
| Item 4.4 | 7 (72.1) | 6 (42.6) | 5 (27.0) | 108.30* |
| Item 4.5 | 7 (64.4) | 6 (39.3) | 5 (27.2) | 72.65* |
| Item 5.1 | 6 (40.4) | 5 (36.9) | 4 (30.6) | 96.03* |
| Item 5.2 | 7 (50.0) | 6 (41.8) | 5 (45.9) | 97.38* |
| Item 5.3 | 7 (43.3) | 6 (49.2) | 5 (34.1) | 78.62* |
| Item 5.4 | 6 (48.1) | 6 (45.1) | 4 (38.8) | 128.73* |
| Item 5.5 | 6 (46.2) | 6 (43.4) | 4 (43.5) | 151.25* |
| Item 5.6 | 6 (39.4) | 5 (39.3) | 4 (41.2) | 105.01* |
| Item 6.1 | 6 (45.2) | 5 (38.5) | 4 (37.6) | 65.37* |
| Item 6.2 | 6 (40.4) | 6 (39.3) | 4 (32.9) | 62.55* |
| Item 6.3 | 6 (46.2) | 6 (41.0) | 5 (25.9) | 49.31* |
| Item 6.4 | 6 (24.0) | 4 (27.9) | 4 (36.5) | 14.19* |
Note(s): *Highly significant as p < 0.001
Test result for assessing the independence of clusters: F = 88.825, significant as p < 0.001
Source(s): Table by authors
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