Respondent’s demographic statistics
| Variable | Cases (%) |
|---|---|
| Gender | |
| Male | 139 (41) |
| Female | 199 (59) |
| Age (years) | |
| <20 | 24 (7) |
| 20–30 | 202 (60) |
| 31–40 | 81(24) |
| 41–50 | 27 (8) |
| >50 | 4(1) |
| Marital status | |
| Married | 129 (38) |
| Unmarried | 209 (62) |
| City | |
| Lahore | 155 (46) |
| Multan | 183 (54) |
| Family status | |
| Separate | 112 (33) |
| Joint | 226 (67) |
| Shopping with | |
| Individual | 88 (26) |
| Friends | 58 (17) |
| Family | 192 (57) |
| Shopping preference | |
| Regular | 54 (16) |
| Sales | 85 (25) |
| Both | 199 (59) |
| Recommendation | |
| Yes | 297 (88) |
| No | 41(12) |
| Variable | Cases (%) |
|---|---|
| Male | 139 (41) |
| Female | 199 (59) |
| <20 | 24 (7) |
| 20–30 | 202 (60) |
| 31–40 | 81(24) |
| 41–50 | 27 (8) |
| >50 | 4(1) |
| Married | 129 (38) |
| Unmarried | 209 (62) |
| Lahore | 155 (46) |
| Multan | 183 (54) |
| Separate | 112 (33) |
| Joint | 226 (67) |
| Individual | 88 (26) |
| Friends | 58 (17) |
| Family | 192 (57) |
| Regular | 54 (16) |
| Sales | 85 (25) |
| Both | 199 (59) |
| Yes | 297 (88) |
| No | 41(12) |
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