Table 2. Correlations, descriptive...

Table 2.

Correlations, descriptive statistics, reliability and scale validity

Demographic	Mean	SD	α	CR	AVE	1	2	3	4
Sample size (N = 338)
Consumer-based retailer equity (CBRE)	5.61	0.94	0.923	0.924	0.616	(0.78)
Shopping situations (SS)	5.73	1.07	0.884	0.921	0.708	0.47**	(0.86)
Consumer’s shopping involvement (CSI)	5.54	1.06	0.737	0.755	0.634	0.48**	0.45**	(0.75)
Retail patronage behavior (RPB)	5.81	0.61	0.718	0.713	0.567	0.24**	0.26**	0.39**	(0.81)

Demographic	Mean	SD	α	CR	AVE	1	2	3	4
Sample size (N = 338)
Consumer-based retailer equity (CBRE)	5.61	0.94	0.923	0.924	0.616	(0.78)
Shopping situations (SS)	5.73	1.07	0.884	0.921	0.708	0.47**	(0.86)
Consumer’s shopping involvement (CSI)	5.54	1.06	0.737	0.755	0.634	0.48**	0.45**	(0.75)
Retail patronage behavior (RPB)	5.81	0.61	0.718	0.713	0.567	0.24**	0.26**	0.39**	(0.81)

Notes:

Cronbach’s alpha (α), composite reliability (CR), average variance extracted (AVE); *p < 0.05; **p < 0.01 (two tailed); square roots of average variance extracted (AVE) are described in parentheses alongside the diagonals

[ViewLarge]

Sharing Unavailable