Results of interaction analysis
| Interaction effects | Estimate std. | Error | t value | p (>|t|) |
|---|---|---|---|---|
| CBRE_CO: CSI | 4.63728 | 4.45596 | 1.041 | 0.2990 |
| CBRE_ID: CSI | 4.75203 | 5.81640 | 0.817 | 0.4147 |
| CBRE_NL: CSI | 5.94913 | 5.72807 | 1.039 | 0.2999 |
| CBRE_CO: SS | 11.07481 | 6.35934 | 1.742 | 0.0827 |
| CBRE_ID: SS | 10.66465 | 7.92583 | 1.346 | 0.0796 |
| CBRE_NL: SS | 15.59666 | 8.41018 | 1.854 | 0.0648 |
| Interaction effects | Estimate std. | Error | ||
|---|---|---|---|---|
| CBRE_CO: CSI | 4.63728 | 4.45596 | 1.041 | 0.2990 |
| CBRE_ID: CSI | 4.75203 | 5.81640 | 0.817 | 0.4147 |
| CBRE_NL: CSI | 5.94913 | 5.72807 | 1.039 | 0.2999 |
| CBRE_CO: SS | 11.07481 | 6.35934 | 1.742 | 0.0827 |
| CBRE_ID: SS | 10.66465 | 7.92583 | 1.346 | 0.0796 |
| CBRE_NL: SS | 15.59666 | 8.41018 | 1.854 | 0.0648 |
Notes:
Multiple R-squared: 0.3304, Adjusted R-squared: 0.253, F-statistic: 4.266 on 31 and 268 DF, p-value: < 2.8e-11; Consumer based retailer equity (CBRE), Consumer’s shopping involvement (CSI), Shopping situation (SS), Chen-One1 (CO), Nishat Linen 2 (NL), Ideas 3 (ID)
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