Table 1 Factors causing a business model...

Table 1

Factors causing a business model change by representing an opportunity to the company

Factor causing a BM change (opportunity)	BM component changed (identified with the BMC)
Factor causing a BM change (opportunity)	KP	KA	KR	VP	CR	C	CS	CST	RS
Development of data technologies		X
Distributor motivation	X
Effective market growth within a customer segment			X
European environmental regulation							X
Expected market growth within a customer segment						X
Geographic location of market or industry		X	X				X
Investors	X	X	X				X
Market demand for organic products				X			X
Mergers and acquisitions within the industry		X
Possession of intellectual property	X
Product characteristics	X	X		X		X
Society’s position on chemical plant protection		X					X
The issuance of subsidies			X
Total	4	6	4	2	0	2	5	0	0

Factor causing a BM change (opportunity)	BM component changed (identified with the BMC)
Factor causing a BM change (opportunity)	KP	KA	KR	VP	CR	C	CS	CST	RS
Development of data technologies		X
Distributor motivation	X
Effective market growth within a customer segment			X
European environmental regulation							X
Expected market growth within a customer segment						X
Geographic location of market or industry		X	X				X
Investors	X	X	X				X
Market demand for organic products				X			X
Mergers and acquisitions within the industry		X
Possession of intellectual property	X
Product characteristics	X	X		X		X
Society’s position on chemical plant protection		X					X
The issuance of subsidies			X
Total	4	6	4	2	0	2	5	0	0

Note(s): With KP, key partners; KA, key activities; KR, key resources; VP, value proposition; CR, customer relationships; C, channels; CS, customer segments; CST, cost structure; RS, revenue streams; the nine elements of the BMC (Osterwalder and Pigneur, 2010). Government relationships (GR) could not be identified with the BMC, but was interpreted as an expansion of the CR component

Source(s): Authors’ own work

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