Table 2 Factors causing a business model...

Table 2

Factors causing a business model change by representing a threat to the company

Factor causing a BM change (threat)	BM component changed (identified with the BMC)
Factor causing a BM change (threat)	KP	KA	KR	VP	CR	C	CS	CST	RS
Company’s core business	X
Company’s distribution cost	X		X			X
Company’s knowledge and expertise	X	X	X
Company’s production cost	X	X
Company’s research and registration costs							X
Competitive advantage	X			X					X
Degree of product diversification		X
Distributor power				X
Dominant design		X					X
European regulation of new technologies					GR
European regulation placing on the market of PPPs		X	X	X	GR		X
Having sufficient space for the business activities			X
Intended product margins		X				X
Investors		X
Maturity of new technologies				X			X
Size and structure of the company	X						X
Society’s position on chemical plant protection	X	X
Substitutes' product developments	X
The importance of knowledge transfer to farmers	X	X
Whether or not having external production facilities		X
Whether or not having stakeholder channels		X
Whether or not to have a distribution network	X
Total	10	11	4	4	2	2	5	0	1

Factor causing a BM change (threat)	BM component changed (identified with the BMC)
Factor causing a BM change (threat)	KP	KA	KR	VP	CR	C	CS	CST	RS
Company’s core business	X
Company’s distribution cost	X		X			X
Company’s knowledge and expertise	X	X	X
Company’s production cost	X	X
Company’s research and registration costs							X
Competitive advantage	X			X					X
Degree of product diversification		X
Distributor power				X
Dominant design		X					X
European regulation of new technologies					GR
European regulation placing on the market of PPPs		X	X	X	GR		X
Having sufficient space for the business activities			X
Intended product margins		X				X
Investors		X
Maturity of new technologies				X			X
Size and structure of the company	X						X
Society’s position on chemical plant protection	X	X
Substitutes' product developments	X
The importance of knowledge transfer to farmers	X	X
Whether or not having external production facilities		X
Whether or not having stakeholder channels		X
Whether or not to have a distribution network	X
Total	10	11	4	4	2	2	5	0	1

Note(s): With KP, key partners; KA, key activities; KR, key resources; VP, value proposition; CR, customer relationships; C, channels; CS, customer segments; CST, cost structure; RS, revenue streams; the nine elements of the BMC (Osterwalder and Pigneur, 2010). Government relationships (GR) could not be identified with the BMC, but was interpreted as an expansion of the CR component

Source(s): Authors’ own work

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